Sports Sponsorship Agreement Template

A sponsorship agreement is a contract between a sports team or organization and a sponsor that defines the rights, benefits, and financial commitments of both parties. It typically covers branding, advertising opportunities, hospitality benefits, and sponsorship fees.

Our sponsorship agreement template is designed to make it easy for teams and sponsors to establish clear terms around brand visibility, payments, and event participation. It helps both sides build strong, mutually beneficial partnerships while protecting their commercial interests.

  • Screenshot 0
  • Screenshot 1
  • Screenshot 2
  • Screenshot 3
  • Screenshot 4
  • Screenshot 5
  • Screenshot 6
  • Screenshot 7
  • Screenshot 8
  • Screenshot 9
  • Screenshot 10
  • Screenshot 11
  • Screenshot 12
  • Screenshot 13
  • Screenshot 14

Full Text Template

The full content of the template is available, when you want to edit the text and enter your details make sure to click on the button to use the template.

Sponsorship Agreement (Sport)

Jacksonville Jaguars, LLC.

Sponsorship Agreement

This Sponsorship Agreement (this “Agreement”) is entered into as of (the “Execution Date”) by and between , a (“Club”), and , a (owner and operator of ) (“Sponsor”). This Agreement consists of this Sponsorship Agreement and Exhibits A and B hereto, each of which is incorporated into and forms a part of this Agreement by this reference.

RECITALS

Club owns and operates a professional sports team known as (the “Team”) and has the right to grant sponsorship rights and to exploit certain commercial, advertising and related opportunities with respect to the Team, including at the stadium located in currently named (the “Stadium”).

Sponsor wishes to obtain certain sponsorship rights, benefits and opportunities with respect to the Team in connection with the advertising and promotion of the Sponsor Business (as defined below).

In consideration of the mutual covenants contained herein, the parties agree as follows:


Term of Agreement

This Agreement shall be binding on the parties hereto as of the Execution Date. The term of this Agreement (the “Term”) shall commence as of (the “Effective Date”) and shall expire upon the later of:

the conclusion of the and

(such expiration date, the “Scheduled Expiration Date”), unless sooner terminated pursuant to the terms of this Agreement.


Sponsor Rights and Benefits

Subject to the terms and conditions of this Agreement, as part of the consideration of the full and timely payment of the Sponsor Fees, Club hereby grants to Sponsor, and Sponsor hereby accepts, solely in the , and during the Term:

the right to use the Benefits set forth on Exhibit A and the license and right to use the Team Marks solely in connection with the advertisement and promotion of Sponsor’s (the “Sponsor Business”) in accordance with this Agreement; and

the right to use the designation and such other designations as Club and Sponsor may agree to in a writing from time to time (collectively, the “Official Designations”), solely in connection with the Sponsor Business.

No license or right is granted for the use of any other Club intellectual property for any other purpose, in any geographic area outside the Territory, for any medium of distribution that cannot be reasonably limited to the Territory, or during any period before or after the Term. The rights granted to Sponsor pursuant to this Section 2. may not be used to promote or advertise any products or services of Sponsor other than the Sponsor Business, or any other person or entity, whether directly or by affiliation, cooperation, co-sponsorship, or any joint programs or promotions.


Annual Fees; Playoff Payment

Annual Fees

In consideration for the Benefits, during each Contract Year of the Term, Sponsor shall pay Club, in accordance with this Section 3.a. and Payment Terms set forth in Exhibit B, the amount set forth next to the applicable Contract Year below (the “Annual Fee”):

First Contract Year ():

Second Contract Year ():

Third Contract Year ():

Fourth Contract Year ():

Fifth Contract Year ():

Sponsor shall pay Club the Annual Fee for each Contract Year of this Agreement in equal installments, each due on or prior to the of the applicable Contract Year.

Annual Trade Value

In addition to the Annual Fees identified in Section (3.a) above, Sponsor shall provide Club with food, beverage and serving products from Sponsor’s with values equal to the following (each, an “Annual Trade Value”):

First Contract Year ():

Second Contract Year ():

Third Contract Year ():

Fourth Contract Year ():

Fifth Contract Year ():

As part of the Annual Trade Value, Sponsor shall provide Club with a designated liaison who will coordinate the menu and quantities to be provided by Sponsor. Sponsor shall deliver the food (the cost of which is included in the Annual Trade Value) to the Stadium at the time and location specified by Club.

If any portion of the Annual Trade Value is not used in any given Contract Year, such unused amount shall carry forward to the subsequent Contract Year. If any portion of the Annual Trade Value is not used at the end of the Term, Club shall be permitted to use such unused amount within following expiration of this Agreement. The parties acknowledge that the Annual Trade Value is inclusive of any taxes, surcharges or related fees applicable to the orders placed by Club during the Term.

Playoff Payments

If, during the Term, the Team plays in the , or any post-season playoff game, including any wild card, divisional playoff, conference championship, or championship game (each, a “Playoff Game”), to the extent Club has the necessary rights to grant the Benefits identified on Exhibit A for such Playoff Game, Sponsor shall pay Club an additional amount per Playoff Game equal to a pro-rated portion of the Annual Fee applicable during the then-current Contract Year.

The pro-rated portion shall be determined by Club using Club’s internal line item accounting values as set forth in Club’s standard rate card for such Benefits during each Playoff Game; provided that the cost of the Playoff Game tickets shall be based upon the generally applicable price for such tickets (the “Playoff Payments”).

Sponsor shall pay the Playoff Payments in accordance with Payment Terms of the Terms and Conditions not later than 0 days following Sponsor’s receipt of an invoice requesting payment for such Playoff Games; provided that Club’s failure to deliver such an invoice shall not, and not be construed to, relieve Sponsor of any obligation to pay any amount owed to Club.


Definitions

Capitalized terms used but not otherwise defined herein have the respective meanings given to them on Exhibit B (as it may be amended or otherwise modified from time to time, the “Terms and Conditions”).


Standard Terms and Conditions

Except as expressly set forth in this Sponsorship Agreement or Exhibit A, all Benefits granted by Club to Sponsor hereunder shall be subject to, and Sponsor shall at times comply with, the terms and conditions set forth in the Terms and Conditions.


Notices

Any notice or other communication under this Agreement shall be in writing and shall be considered given when delivered personally or by electronic mail (confirmed by one of the other permissible methods of giving notice hereunder), one business day after being sent by a nationally recognized overnight courier, or three business days after being mailed by registered or certified mail, postage prepaid and return receipt requested, to the parties at the following addresses (or at such other address as a party may specify by notice to the other):

To Sponsor:


Email:

To Club:


Email:

Notwithstanding the foregoing, delivery of an invoice via solely electronic mail shall constitute sufficient delivery under this Agreement.

Integration; Amendment

This Agreement contains the complete understanding between the parties hereto and supersedes all prior and contemporaneous written or verbal agreements or understandings (including but not limited to all negotiations, term sheets, letters of intent, presentations, and prior drafts of this Agreement) relating to the subject matter hereof. This Agreement may not be amended or otherwise modified except in a writing specifically referring to this Agreement and signed by authorized representatives of Sponsor and Club.


Counterparts

This Agreement may be executed in any number of counterparts, each of which will be deemed an original, but all of which taken together shall constitute one single agreement. Delivery of an executed counterpart by electronic transmission shall have the same effect as delivery of an original ink counterpart.

IN WITNESS WHEREOF, each party has caused this Agreement to be executed in , by its duly authorized representative with the intent that it be binding as of the Execution Date.

CLUB:

[ No signatories assigned ]
Pending

SPONSOR:

[ No signatories assigned ]
Pending

EXHIBIT A

Sponsorship Benefits

For purposes of clarity, the Benefits set forth on this Exhibit A are subject to the terms and conditions of this Agreement, including the Club Approval Rights under Section 5. of the Terms and Conditions.

Stadium Signage

Carousel Messaging: Sponsor shall receive minutes of real time (and not game clock time) of display of a Sponsor Mark on LED carousel signage on one (1) of the main video boards above the during each quarter of each preseason and regular season Home Game. During each segment, Sponsor may include up to of animated messaging. Sponsor shall be solely responsible for any costs related to the animated messaging.

Ribbon LED Signage: Sponsor shall receive display of a Sponsor Mark on the LED ribbon boards located on the fascia on the east and west sides of the Stadium for of real time (and not game clock time) during each quarter of each preseason and regular season Home Game. The exact timing of each display shall be determined by Club.

Concourse Signage: Sponsor shall receive display of a Sponsor Mark or Advertisement on back-illuminated advertising panels at certain locations on the Stadium concourses to be displayed during each preseason and regular season Home Game. The exact size and location of each panel shall be determined by Club.


Radio

Radio Spots: Sponsor shall receive the following radio spots in Club radio programming broadcasted by Club’s primary radio partner. The exact timing of each spot shall be determined by Club or Club’s primary radio partner:

: A total of spots for broadcast of an advertisement of the Sponsor Business during certain initial broadcasts.

: spot(s) for broadcast of an advertisement of the Sponsor Business during each initial broadcast (for a total of spots during each Contract Year).

: spot(s) for broadcast of an advertisement of the Sponsor Business during the initial broadcast of each preseason and regular season Team Game radio broadcast (for a total of spots during each Contract Year).


Digital

Banner Ad: During each Contract Year, Sponsor shall receive display of a Sponsor Mark on one (1) banner advertisement in respect of the Sponsor Business that rotates throughout (approximately ) and that links to Sponsor’s official website. The exact placement of the banner shall be determined by Club in its sole discretion.

Gameday Magazine: During each Contract Year, Sponsor shall receive space to display one (1) full page advertisement in respect of the Sponsor Business and display of a Sponsor Mark in each digital (or printed, as determined by Club) issue of the Gameday Magazine distributed to Club’s season ticket members prior to each Home Game. The exact size and placement of the advertisement and timing of each distribution of the Gameday Magazine shall be determined by Club in its sole discretion.

Social Media Feature: During each Contract Year, Sponsor shall be the presenting sponsor of a video feature that highlights a top play by a Team player during each preseason and regular season Team Game (the “Feature”). The top play shall be determined by Club in its sole discretion. Such presenting sponsorship shall consist of the following:
i. A Sponsor Mark displayed in the Feature, which shall be published by Club to Club’s official account(s). The post will tag Sponsor’s official corresponding social media account. The content, timing and frequency of such social media posts and the social media platforms shall be determined by Club.


Hospitality

Season Tickets: Sponsor shall receive tickets (, or a substantially similar location) to each preseason and regular season Home Game.


Concessions

Branded Concession Stands: During each preseason and regular season Home Game and as requested by Club or the Stadium concessionaire (), Sponsor shall have the right to display Sponsor branding on:

one (1) fixed concession stand in the Stadium located in the ; and

the fixed concession stand identified as on the Stadium concourse (collectively, the “Stands”).

The exact size and location of the Stands shall be determined by Club. The exact design of the Stands shall be mutually agreed upon between Sponsor and Club. Sponsor may display signage displaying a Sponsor Mark in and/or on the Stand. Sponsor shall be responsible for all costs associated with the branding and advertising in respect of the Stand.

Vending: Subject to the Concessions Agreement (as defined herein), Sponsor shall have the right to have its food products sold or otherwise distributed from the Stands and/or certain general concessions areas at the Stadium determined by Club or the Concessionaire.

For purposes of clarity, nothing in this Agreement grants Sponsor the right to operate the Stand or otherwise sell or distribute food products from or within the Stand. Sponsor shall enter into an agreement with the Concessionaire to memorialize any such rights regarding the sale or distribution of Sponsor’s products at the Stadium during each Home Game and (the “Concessions Agreement”). The exact products to be sold and distributed shall be subject to Club’s final approval.

For purposes of clarity, Club reserves the right to sell other products at the Stadium competitive to the Sponsor Business. Sponsor acknowledges that such rights do not automatically extend to Other Events at the Stadium. Sponsor acknowledges that Sponsor shall cooperate with the Concessionaire regarding logistics and management of the Sponsor’s food products, and appropriate storage and dispensation of the food products.

In the event of any recall with respect to Sponsor’s products provided to the Concessionaire pursuant to this Agreement or the Concessions Agreement, Sponsor shall notify both Club and the Concessionaire immediately upon issuance of such recall, and Club may, at its sole discretion and without penalty, suspend the Benefits for a duration as reasonably determined by Club. Any costs or expenses incurred by Club or the Concessionaire with respect to any such recall shall be the sole responsibility of Sponsor.

Sponsor shall be responsible for the management and control over the services provided by its staff members operating the Stands (“Sponsor Staff”) and Sponsor shall be solely responsible for determining the terms of employment for Sponsor Staff. Sponsor shall train Sponsor Staff or require Sponsor Staff to undergo training provided by Concessionaire. The staffing levels at each Stand shall be subject to Club’s approval.


Promotions

In-Stadium Promotions: Sponsor shall receive the right to conduct promotional activities during Home Games per Contract Year, subject to Club’s prior written approval regarding the timing, nature, and execution of such promotions. Sponsor shall be solely responsible for all costs associated with such promotions, including staffing, signage, giveaways, and compliance with applicable rules and regulations.

Promotional Rights: Sponsor shall have the right to reference its designation as an of the Team in its promotional materials, advertising, and marketing campaigns, subject to Club’s prior written approval of all materials.

Joint Promotions: Sponsor and Club may, from time to time, mutually agree to conduct joint promotional activities, contests, or sweepstakes. All terms relating to such joint promotions shall be documented in writing and signed by both parties.


Community Programs

Community Events: Sponsor shall be the presenting sponsor of conducted by Club during each Contract Year. Sponsor’s Marks shall appear on promotional materials, digital platforms, and at the event venue.

Charity Partnerships: Sponsor shall be entitled to partner with Club on one (1) charitable initiative per Contract Year, subject to Club’s final approval. The details of such charitable initiative, including branding, benefits, and promotional opportunities, shall be mutually agreed upon in writing.


Hospitality & Special Events

Hospitality Suites: In addition to tickets, Sponsor shall be entitled to use hospitality suites during , subject to Club’s standard suite policies.

VIP Experiences: Sponsor shall receive VIP passes to Club-hosted events, including but not limited to .

Stadium Tours: Sponsor shall be entitled to private stadium tours per Contract Year for Sponsor guests, coordinated with Club’s community relations staff.


Additional Rights

Merchandising Rights: Sponsor may distribute bearing Sponsor’s Marks and Team Marks at Home Games per Contract Year, subject to Club’s prior approval.

Intellectual Property Usage: Sponsor shall have a non-exclusive, non-transferable, revocable right to use Team Marks solely for the purpose of promoting the Sponsor Business during the Term and within the Territory, as further defined in Section 2. of this Agreement.

EXHIBIT B

Definitions and Terms and Conditions

Definitions

For purposes of this Agreement, the following terms shall have the meanings set forth below:

“Agreement” means this Sponsorship Agreement, including all exhibits, schedules, and attachments hereto, as the same may be amended from time to time in accordance with its terms.

“Annual Fee” has the meaning set forth in Section (3.a).

“Annual Trade Value” has the meaning set forth in Section (3.a).

“Benefits” means the rights and benefits granted to Sponsor pursuant to this Agreement, as more fully described in Exhibit A.

“Club” means , and its successors and assigns.

“Club Marks” or “Team Marks” means the trade names, trademarks, service marks, logos, and other identifying symbols associated with the Team and/or Club, as designated by Club for use by Sponsor hereunder.

“Contract Year” means each consecutive twelve (12)-month period (or portion thereof) during the Term commencing on the Effective Date.

“Concessions Agreement” has the meaning set forth in Exhibit A, Section 5.b..

“Effective Date” has the meaning set forth in Section 1..

“Home Game” means each preseason and regular season home game played by the Team at the Stadium.

“Official Designations” has the meaning set forth in Section 2..

“Sponsor” means , and its successors and assigns.

“Sponsor Business” means , as approved by Club for advertising and promotional purposes hereunder.

“Sponsor Mark(s)” means the trade names, trademarks, service marks, logos, and other identifying symbols of Sponsor, as approved by Club for use in connection with this Agreement.

“Stadium” means , located in , or any successor venue at which the Team plays its Home Games.

“Term” has the meaning set forth in Section 1..

“Territory” means , as designated by Club.


Club Approval Rights

Club shall have the right to approve all Sponsor Marks, advertisements, promotional materials, signage, and other content created by or on behalf of Sponsor in connection with this Agreement.

Sponsor shall provide all such materials to Club for review and written approval not less than 0 days prior to intended use.


Payment Terms

All amounts payable by Sponsor under this Agreement shall be paid in lawful currency of , free and clear of any deductions, withholdings, or setoffs.

Except as otherwise expressly provided, payments shall be made by wire transfer to the account designated by Club in writing.

Any payment not received within 0 days after the applicable due date shall accrue interest at a rate of % per month (or the maximum amount permitted by applicable law, if lower).


Representations and Warranties

Each party represents and warrants that:

It is duly organized, validly existing, and in good standing under the laws of its jurisdiction of organization;

It has the full right, power, and authority to enter into and perform this Agreement; and

The execution and performance of this Agreement does not violate or conflict with any other agreement to which it is a party.

Sponsor further represents and warrants that it owns or has valid licenses to use all Sponsor Marks and that its products and services comply with all applicable laws and regulations.


Termination

Termination for Cause: Either party may terminate this Agreement upon 0 days written notice in the event of a material breach by the other party that remains uncured.

Termination for Insolvency: Club may terminate this Agreement immediately if Sponsor becomes insolvent, makes a general assignment for the benefit of creditors, or is subject to any bankruptcy or similar proceeding.

Effect of Termination: Upon termination or expiration of this Agreement, all rights granted to Sponsor shall immediately cease, and Sponsor shall discontinue all use of Club Marks and remove all signage, advertising, and other references to the Team or Club.


Indemnification

Sponsor shall indemnify, defend, and hold harmless Club, its affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

Sponsor’s breach of this Agreement;

Sponsor’s products, services, or promotional activities; or

Sponsor’s negligence or willful misconduct.

Club shall indemnify, defend, and hold harmless Sponsor, its affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses arising out of or relating to:

Club’s breach of this Agreement; or

Club’s negligence or willful misconduct.


Insurance

Sponsor shall maintain, at its sole cost and expense, commercial general liability insurance, product liability insurance, and such other policies as reasonably required by Club, in each case with coverage limits of not less than per occurrence. Sponsor shall name Club and its affiliates as additional insureds under such policies and shall provide certificates of insurance upon request.


Governing Law; Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of , without regard to conflict of laws principles. Any dispute arising out of or relating to this Agreement shall be resolved by binding arbitration in accordance with the rules of , with the seat of arbitration in .


Miscellaneous

Force Majeure: Neither party shall be liable for failure or delay in performance due to events beyond its reasonable control, including acts of God, war, terrorism, labor disputes, or government action.

Assignment: Sponsor may not assign this Agreement or any rights hereunder without Club’s prior written consent.

Severability: If any provision of this Agreement is held invalid, the remainder shall remain in full force and effect.

Waiver: No waiver of any provision shall be deemed a waiver of any other provision, nor a waiver of the same provision at any other time.

Use this template

Disclaimer: The original creator, the author of this template, and fynk GmbH are not responsible for any damages or liabilities that may result from using this template. This template should not be considered a substitute for legal advice, and consulting with a legal professional is recommended before use. fynk GmbH, the original creator, and the author do not provide legal advice and will not be held accountable for any legal consequences arising from its use.

Making contract management easier for companies such as

Conrad logo Oekostrom AG Logo Datarade Logo Rampf Logo Unite Logo

Background Information

Learn how to structure a sponsorship agreement

Discover what a sponsorship agreement includes, what rights and obligations are usually covered, and how to customize one for your organization or partnership.

This sponsorship agreement combines brand exposure, hospitality perks, and community engagement opportunities in one framework, making it a comprehensive marketing tool. By clearly defining rights to team marks, media placements, event presence, and even concession stand branding, it ensures that the sponsor gets multi-channel visibility while the club maintains strong approval and control. This blend of promotional rights with operational details creates a balance between commercial value and brand protection.

What is a sports sponsorship agreement?

A sports sponsorship agreement is a formal contract that defines the relationship between a sponsor and a sports organization, team, or event. In simple terms, the sponsor provides financial support, products, or services, and in return receives advertising, branding, and promotional opportunities.

Instead of relying on verbal promises or informal arrangements, this agreement ensures that both sides clearly understand their rights and obligations. It protects the sponsor’s investment while giving the organization a reliable source of funding and long-term partnership security.

Who are the parties involved?

  • Sponsor: The company looking to promote its brand, products, or services by associating with a team, athlete, or event.
  • Organization/Club: The sports team, league, or event organizer that provides sponsorship opportunities.
  • Venue Operator (sometimes): In cases where sponsorship includes stadium signage, naming rights, or hospitality packages, the venue itself may be a party to the agreement.

Where are these agreements used?

While sponsorships are most common in professional sports, they are also widely used in:

  • Local and regional teams that attract community business support
  • Major tournaments and leagues offering large-scale exposure
  • Stadiums and venues that grant naming rights or branded spaces
  • Entertainment and crossover events where sports blend with concerts, festivals, or fan experiences

How this template benefits both sides

A sports sponsorship agreement is not just a legal safeguard. When drafted properly, it creates tangible benefits for both the sponsor and the organization.

Benefits for sponsors

  • Brand visibility: Sponsors gain exposure to live audiences, TV viewers, and social media followers.
  • Audience engagement: Associating with a beloved team or event builds emotional connections with fans.
  • Return on investment (ROI): By defining deliverables like signage, hospitality perks, or digital promotions, the agreement ensures sponsors get measurable value.

Benefits for organizations

  • Revenue security: Sponsorship fees provide predictable income to fund team operations, player development, or event production.
  • Professional credibility: Having reputable sponsors signals stability and boosts the organization’s image.
  • Long-term partnerships: Clear terms foster trust, making it easier to renew or expand deals over time.

Real-world examples

  • A beverage sponsor might receive exclusive pouring rights at a stadium, ensuring brand visibility every time fans buy drinks.
  • A tech sponsor could gain naming rights for a tournament, guaranteeing mentions across all broadcasts and promotional materials.
  • A local business might secure a sponsorship package for a community team, getting its logo featured on uniforms and in local media.

The template makes sure both parties know exactly what they are giving and receiving, reducing misunderstandings and maximizing value on both sides.

When to use a sports sponsorship agreement

Not every business deal in sports requires a sponsorship agreement, but whenever money, branding, or promotional rights are on the table, a written contract is essential. Here are the most common scenarios where this template is used:

Team and player sponsorships

Companies often sponsor professional or semi-professional teams to gain visibility on uniforms, training gear, or team-related media. Individual athletes may also enter sponsorships where they endorse a brand in exchange for financial or product support.

Event and tournament sponsorships

Large tournaments, local leagues, or one-off events frequently rely on sponsorship to fund operations. The agreement sets clear terms for branding across event signage, programs, live broadcasts, and digital channels.

Stadium and venue partnerships

Venues themselves can be part of sponsorship deals. This may include stadium naming rights, branded VIP areas, or exclusive product sales at concession stands. These partnerships are often long-term and high-value, making clear contracts even more important.

Key clauses in a sports sponsorship agreement

Every sponsorship deal is unique, but the backbone of most agreements is built on a few core clauses. These are the sections you will almost always find in a well-drafted sponsorship contract:

Sponsorship fee and payment terms

This clause sets out exactly how much the sponsor is paying, when payments are due, and whether installments or bonus payments are included. It may also cover late fees or penalties if payments are missed.

Rights granted to the sponsor

One of the most important clauses. It defines what the sponsor actually gets, signage, logo placement, media mentions, hospitality perks, digital rights, or naming rights. Without this clause, expectations can quickly go off track.

Exclusivity

Sponsors often do not want competitors in the same category (like two beverage brands or two banks). The exclusivity clause locks down the sponsor’s category so their investment is protected.

Intellectual property and brand usage

This section controls how the sponsor can use the team’s or event’s trademarks, logos, and names. It makes sure the brand is promoted properly and prevents misuse that could harm the organization’s reputation. See intellectual property clause and intellectual property ownership.

Term and termination

Here you will see how long the deal runs and under what circumstances either party can walk away. Common triggers include non-payment, reputational harm, or breach of contract. Related resources: term and termination and termination clause.

Morals clause (sometimes called conduct clause)

Especially in sports, a sponsor may want the right to exit if the athlete, team, or event gets involved in scandals that damage the sponsor’s brand by association. Learn more about objectionable conduct clauses.

Insurance and liability

For larger sponsorships, the agreement may require the organization to carry liability insurance to protect the sponsor against certain risks during games or events. See assumption of liability clause, liability cap, waiver of liability, and release of liability.

🧠 Did you Know?

Morals clauses (also called “conduct” or “reputation” clauses) are now almost ubiquitous in sports sponsorships, but are also among the most litigated. Courts often balk at vague language: when “moral turpitude” isn’t defined, they tend to apply a “I-know-it-when-I-see-it” standard, risking inconsistent enforcement.

Customizing the free sports sponsorship agreement template

No two sponsorships look exactly the same. That is why the template is designed as a starting point, you can adapt it to fit your goals, budget, and brand strategy. Here are some of the ways you can make it work for your specific situation:

Small businesses vs. corporate sponsors

If you are a small business sponsoring a local team, your agreement might focus on community exposure, things like your logo on jerseys or a banner at the field. Corporate sponsors, on the other hand, may need broader rights such as television mentions, stadium signage, or hospitality packages. The template covers both ends of the spectrum so you can scale the terms up or down.

Adding special event clauses

Sports are unpredictable, and some agreements include extra payments for big moments. For example, you might add a clause that requires additional sponsorship fees if a team makes it to the playoffs or if an event adds extra games. These contingency clauses protect the organization while keeping the sponsor’s investment aligned with visibility.

Tailoring for digital and social media

Modern sponsorship is not just about stadium signage. Fans live online, and sponsors want visibility on platforms like Instagram, TikTok, and streaming channels. The template can be customized to include digital rights, making sure your brand is front and center where fans are most active.

By taking the free sports sponsorship agreement template and adjusting it to your exact needs, you get a deal that is legally sound, flexible, and built to deliver maximum value.

Manage your sports sponsorship agreement with fynk

If you are about to enter a sponsorship deal, the last thing you want is confusion over money, branding rights, or who owes what. That is why starting with a clear sports sponsorship agreement template is so valuable. It gives you structure, protects your brand, and makes sure both sides know exactly what they are committing to.

But having a solid contract is only half the story. Managing it well is what turns a sponsorship into a smooth, long-term partnership. That is where fynk comes in.

  • With eIDAS-compliant signatures, you can sign deals securely across Europe without delays.

  • The document list acts as your single source of truth, so you can quickly find and filter every sponsorship agreement.

  • And if multiple parties are signing, the signature order feature lets you control the flow, whether it is all at once or step by step.

AI analysis in fynk
White zoom-in icon
Grey info bubble icon

AI analysis in fynk

So here is your next step: download the free sports sponsorship agreement template, customize it for your deal, and manage it with confidence inside fynk. You will save time, protect your interests, and make your sponsorships run smoother from day one.

Searching for a contract management solution?

Find out how fynk can help you close deals faster and simplify your eSigning process – request a demo to see it in action.

FAQs

Do sports sponsorship agreements always involve cash payments?
Not necessarily. Many deals combine cash with trade value, such as a beverage company providing free products for fans or a hospitality brand offering catering services at events. The agreement can mix both financial and in-kind contributions.
Can a sponsor demand exclusivity in more than one category?
Yes, but it depends on negotiation. A sponsor may want exclusivity in multiple product categories (for example, both energy drinks and bottled water). The agreement should clearly define the scope of exclusivity to avoid conflicts with other sponsors.
What happens if an athlete or team damages the sponsor’s reputation?
Most agreements include a 'morals clause' or termination provision that allows the sponsor to exit the contract if the athlete, team, or organization engages in misconduct that could harm the sponsor’s brand.
Are sponsorship agreements different from endorsement deals?
Yes. A sponsorship typically promotes the sponsor’s brand through signage, events, or team partnerships. An endorsement is usually tied to an individual athlete personally promoting a product. The contracts have overlapping elements but serve different marketing goals.
How long should a sports sponsorship agreement last?
It varies. Local event sponsorships may only last for a single game or tournament, while stadium naming rights and major league deals can run for 5, 10, or even 20 years. The right duration depends on the level of investment and the visibility promised.

Ready to sign?
Use this template today.

Clause Library: learn more about the clauses in this template

Learn more about the clauses appearing in this template and find other clauses that are used in real contracts.

Late payment penalty

A Late Payment Penalty clause stipulates that if a payment is not made by its due date, the party responsible for the payment will incur an additional fee or penalty. This clause incentivizes timely payments and compensates the payee for any inconvenience or financial impact caused by the delay.

8 example clauses

Exclusivity

An exclusivity clause is a contractual provision that restricts one party from engaging in certain activities or dealings with other parties outside the agreement. Typically used to secure a commitment, it ensures that the party provides services, products, or rights solely to the other contracting party, often to maintain competitive advantage or preserve confidentiality.

16 example clauses

Intellectual property

The intellectual property clause in a contract defines the ownership rights and usage conditions for any creations, inventions, or proprietary information that are developed, exchanged, or used during the course of the agreement. It typically outlines whether the intellectual property rights are retained by the creator, transferred to another party, or shared among parties, detailing any limitations and obligations associated with these rights.

23 example clauses

Intellectual property ownership

The intellectual property ownership clause outlines the rights and responsibilities regarding the ownership and control of intellectual property (IP) created or used within the scope of a contract. Typically, it specifies whether the IP rights are retained by the creator, transferred to another party, or shared between parties involved, thereby preventing potential disputes over IP rights.

8 example clauses

Term And Termination

The "Term and Termination" clause outlines the duration of the contract and the conditions under which either party can terminate the agreement. It specifies the start and end dates of the contract, renewal options, and the process for termination, including any required notice period and potential consequences or obligations upon termination.

10 example clauses

Termination

A termination clause outlines the conditions under which a contract may be legally ended by either party. It typically specifies acceptable grounds for termination, necessary notice periods, and any associated penalties or procedures to be followed.

16 example clauses

Objectionable conduct

The "Objectionable Conduct" clause typically outlines behaviors or actions deemed unacceptable by a party within a contractual agreement. It serves to protect parties by allowing for the termination or renegotiation of the contract if such conduct is exhibited.

4 example clauses

Assumption of liability

The Assumption of Liability clause specifies that one party agrees to take on certain risks and responsibilities for losses or damages that might arise during the execution of a contract. This clause is often used to delineate which party will be held financially accountable for specific incidents, thereby providing clarity and reducing potential disputes.

14 example clauses

Liability cap

A liability cap is a contractual provision that limits the maximum amount one party can be held financially responsible for in the event of a breach or other specified issues. This clause helps parties manage risk by capping potential financial exposure, promoting predictability and stability in contractual relationships.

12 example clauses

Waiver of liability

A waiver of liability clause releases one party from legal claims or damages that may arise from their actions or negligence. By agreeing to this clause, the other party acknowledges and accepts the risks involved, forfeiting their right to seek compensation.

12 example clauses

Release of liability

A release of liability clause is a contractual provision where one party agrees to waive their right to hold the other party legally responsible for any potential claims or damages. This clause is often used to protect businesses or individuals from future lawsuits or legal claims related to the agreed-upon activities or services.

10 example clauses

Related Templates

Are you looking for more templates? fynk has them all!

Subscription Agreement Template

A subscription agreement template that governs the purchase and issuance of membership units, shares, or equity interests in a private placement offering.