Brand Ambassador Agreement
This brand ambassador agreement (the “Agreement”) is made and entered into as of the date of full execution (the “Effective Date”), by and betweenCompany, (“Company”), and the undersigned Influencer (“Influencer”).
A. Company manufactures, markets, and sells various consumer products that can be white-labeled under the Influencer’s brand (the “White-Labeled Products”) including a line of “athleisure” clothing (“Athleisure Line”);
B. Influencer has amassed a significant following on various Social Media platform(s), including the following accounts and handles as set forth on Exhibit A (the “Influencer’s Social Media”);
C. Company agrees to manufacture and sell White-Labeled Products including but not limited to an Athleisure Line in exchange for Influencer’s agreement to market and promote the White-Labeled Products and Athleisure Line in accordance with the Influencer Requirements set forth herein;
D. Company and Influencer desire to enter into this Agreement pursuant to which Company acquires the right to utilize Influencer’s name, likeness, image, and social media presence to promote the White-Labeled Products and Athleisure Line, and Influencer is obligated to use the same to promote the same (the “Brand Ambassador Services”), subject to the terms contained herein.
For good and valuable consideration, the parties hereby agree to the following terms and conditions:
Definitions
“Image” means any content related to Influencer that is created by, or at the direction of, Company to promote the Company Products, including but not limited to videos, still images, interviews (including but not limited to excerpts and quotes from any interviews), and testimonials.
“Net Profits” means the profits remaining after accounting for all expenses and costs of goods sold for the White-Labeled Products according to generally accepted accounting principles, including any other commissions owed on the sale of the White-Labeled Products to third parties.
“Social Media” means Internet-based or mobile-based applications that allow for the generation and/or exchange of user-generated content, including but not limited to Instagram, Facebook, Twitter, Snapchat, Pinterest, and YouTube.
Engagement of Influencer
Company hereby engages Influencer on a non-exclusive basis to perform the Brand Ambassador Services including but not limited to the Influencer Responsibilities set forth below during the Term hereof, for the White Labeled Products and Athleisure Line for the Influencer’s Brand as described in the attached Exhibit A.
Term
The Term of this Agreement (“Term”) shall commence on the date this Agreement is fully executed by all parties hereto and end on the [number of years]-year anniversary of this Agreement. The Term may be extended by written agreement of both parties.
License for Use of Image:
Company shall have the right and license (the “License”) to use Influencer’s image in Company’s public relations, advertising, and marketing to promote the Company Products. Company shall be permitted to use the License in any social or traditional media, including but not limited to Company’s Social Media. The License granted by Influencer to Company includes the following:
Influencer grants to Company the irrevocable, unlimited, and global right and permission, restricted only by the terms of this Agreement, to take, use, re-use, publish, and republish Influencer’s Image.
Company has the unrestricted right to take or use the Images using any technology or media now known or to be invented, including but not limited to print, television, and film media; digital and electronic media; and distribution over the internet and mobile/wireless platforms, as an intermediary product or a finished product.
Influencer agrees that the Images may be used for any and all purposes within the scope of this Agreement, including commercial purposes which shall include but not be limited to advertising, promotional, packaging, retail, public relations, corporate, editorial, and/or unlimited collateral uses in the consumer, trade, and/or editorial markets (each, a “Permitted Use”).
Company’s Responsibilities
Company agrees to:
Provide Influencer with “talking points” for Company Products, for Influencer to use in connection with their public appearances;
Provide Influencer with expense reimbursement only for expenses pre-approved in a signed writing from the Company;
Provide Influencer with samples of Company Products for Influencer’s personal use during the Term of this Agreement, which shall obligate Influencer to the minimum posting requirements for that Company Product;
Mention Influencer in no less than [number of social media posts] Social Media posts per week during the Term using relevant and appropriate metadata tags or hashtags.
Influencer’s Responsibilities
Influencer agrees to:
Mention Company in at least [minimum number] and no more than [maximum number] Social Media posts on Influencer’s platform(s) per month during the term, using relevant metadata tags or hashtags as directed by the Company and as may be set forth in Schedule A;
Use Influencer’s best efforts to mention their use of Company Products in the Influencer’s Social Media Posts, using the “talking points” provided by Company;
Participate in [number of service days] Service Days per month; Service Days include photo shoots;
Produce or participate in up to [number of editorial interviews] editorial phone interviews per month discussing Influencer’s use of Company’s product/service.
Service Day Terms
All Service Day appearances will be at a time mutually agreed upon by the parties, taking into account Influencer’s schedule and other prior commitments. All appearances shall be coordinated between the parties.
If Company confirms Influencer’s availability and an illness, injury or other cause beyond Influencer’s control prevents Influencer’s appearance on that date, then the parties will reschedule for another date.
Additional Service Days. Influencer’s participation in additional Service Days beyond the Service Days required by this Agreement shall be subject to the party’s good faith negotiations.
Compensation
Commission Compensation
As compensation for and in full consideration for the License and for the Brand Ambassador Services furnished by Influencer, Company shall pay Influencer [percentage]% of the Company’s Net Profits from the White-Labeled Products.
Additional Compensation
For additional Service Days beyond those required, the compensation for each additional Service Day shall be [compensation amount] per additional Service Day.
Exclusivity
Influencer will not enter into a contract or other sponsorship or promotional arrangement with any other entity in the [industry] during the Term.
Prior Approval
Once proposed Images and any associated copy or text, including but not limited to advertising copy, are approved by Influencer a first time, Influencer thereafter waives any right to approve subsequent uses of the Images in the same or similar manner.
Termination
Immediate Termination
During the term, Influencer will conduct herself/himself at all times with due regard to the high quality and prestige of Company and its products. Company may immediately terminate the Agreement if Influencer:
Is charged with, indicted for, or convicted of, any felony or crime that involves moral turpitude;
Is charged with, indicted for, or convicted of driving while under the influence of drugs and/or alcohol;
Checks into any rehabilitation facility for drug and/or alcohol abuse and/or publicly admits to drug and/or alcohol addiction;
Has committed or commits any act or becomes involved in any situation or occurrence in each case tending to bring Influencer into public disrepute, contempt, scandal or ridicule, or tending to shock, insult or offend the people of the territory or any group thereof;
Appears in, or permits her/his likeness or image to be used in, advertising or publicizing of any kind for the following products and/or services: [Alcohol; over-the-counter and/or prescription drugs; Tobacco and tobacco-related products; Firearms; the advocacy of animal testing for cosmetics and other products; Household cleaning products and/or services; Rectal and/or digestive products; Pet food products or services (“Anti-Prestige Activities”); and/or
Makes any statement or commits any act disparaging of, or reflecting unfavorably upon, the reputation of Company or its products and/or services and such statement is made to the general public or becomes a matter of public knowledge.
Termination for Breach
If either party at any time during the Term:
Fails to make any payment or any sum of money specified in this Agreement to be made; or
Fails to observe or perform any of the covenants, agreements or obligations under this Agreement (other than the payment of money)
(each, a “Default”), the non-defaulting party may terminate this Agreement, provided that such Default continues for a period of 30 days after written notice to the defaulting party.
Confidentiality
The parties agree that the terms and conditions of this Agreement are confidential and cannot be disclosed to any third party without the prior written consent of both Company and Influencer, unless otherwise required by law or otherwise provided by this Agreement.
No Assignment
The rights of each party under this Agreement are personal to that party and may not be assigned or transferred to any other person, firm, corporation, or other entity without the prior, express, and written consent of the other party.
Governing Law
This Agreement shall be governed by, and construed in accordance with, the laws of [Jurisdiction], without regard to conflicts of laws principles.
Reservation of Rights
Company understands that Influencer reserves the right to authorize others to use Influencer’s image during the Term in connection with all tangible and intangible items and services other than the services specified in this Agreement.
Independent Contractor
Influencer’s relationship with Company shall be that of an independent contractor, and nothing contained in this Agreement shall be construed as establishing an employer/employee relationship, partnership or joint venture between Influencer and Company. Neither party shall have any right to obligate or bind the other party in any manner whatsoever, and except as expressly set forth in this Agreement. Influencer shall have sole responsibility for the payment of all applicable governmental taxes, including federal, state and local income taxes in connection with Influencer’s compensation.
Company shall have no liability whatsoever with respect to any commissions due agents of Influencer in connection with the securing of this Agreement, all of which obligations shall be Influencer’s sole liability, and Company shall likewise be solely responsible for any commissions due its agents, if any.
Notices
Any notice provided for or concerning this Agreement shall be in writing and shall be deemed sufficiently given when sent or served by personal delivery or by certified mail, return receipt requested, or guaranteed overnight courier, addressed to the addresses as set forth hereinafter. Any party may change its address at any time by written notice to the other party.
Merger
This Agreement shall constitute the entire agreement between the parties and any prior understanding or representation of any kind preceding the date of this Agreement shall not be binding upon either party except to the extent incorporated in this Agreement.
Severability
If any provision of this Agreement shall be declared by any court of competent Jurisdiction to be illegal, void or unenforceable, all other provisions of this Agreement shall not be affected and shall remain in full force and effect.
Waiver
No waiver of any right or remedy with respect to any occurrence or event shall be deemed a waiver of such right or remedy with respect to such occurrence or event in the future. No waiver of any of either party’s obligations under this Agreement shall be effective unless in writing and signed by all parties to this Agreement.
Attorney’s Fees
In the event of a dispute hereunder, the prevailing party shall be entitled to reimbursement from the other party for reasonable attorney’s fees and costs of suit.
Entire Agreement
This Agreement shall constitute the entire agreement between the parties and any prior understanding or representation of any kind preceding the date of this Agreement shall not be binding upon either party except to the extent incorporated in this Agreement.
Counterpart Signatures, Facsimile Signatures, Electronic Signatures
This Agreement may be executed in counterparts, by facsimile, scan and/or electronically. All counterpart, facsimile or electronic signatures shall have equal validity and enforceability as a fully executed original agreement.
Amendment or Modification of Agreement
Any modification of this Agreement or additional obligation assumed by either party in connection with this Agreement shall be binding only if placed in writing and signed by each party or an authorized representative of each party.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.
Exhibit A
’S BRAND SOCIAL MEDIA
Brand/Logo/Tagline: __________________________________________________
Name/Handle Platform # of Followers
WHITE-LABELED PRODUCTS SAMPLE QUANTITY ORDERED FIRST ORDER QUANTITY
