Engagement Letter Template for Financial Advisory

This Letter of Engagement template is designed to help companies formalize their relationship with a financial advisor or marketing agent during a stock or equity offering. It outlines the scope of services, responsibilities, fees, and other essential terms involved in the capital-raising process.

Initial stock or equity offerings, whether public, private, or community-based, represent a huge milestone for any company. A Letter of Engagement helps you navigate the process and make the most of it. This agreement between your business and a financial advisor or marketing expert defines every service, responsibility, and associated cost.

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Full Text Template

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Engagement Letter (Financial Services)

Keefe, Bruyette and Woods, Inc.

other

Letter of Engagement



Dear :

This proposal is in connection with and its related companies (collectively referred to as the “Client”) intention to (the “Offering”). It is contemplated that the Client will offer and sell first to eligible persons (pursuant to your ) in a Subscription and Community Offering.

(“the Advisor”) will act as the Client’s financial advisor and marketing agent in connection with the Offering and stock issuance. This letter sets forth selected terms and conditions of our engagement.

Advisory/Offering Services. As the Client’s financial advisor and marketing agent, the Advisor will provide the Client with a comprehensive program of services designed to promote an orderly, efficient, cost-effective and long-term stock distribution. The Advisor will provide financial and logistical advice to the Client concerning the Offering and related issues. The Advisor will assist in providing Offering enhancement services intended to maximize stock sales in the Subscription Offering and to residents of the Client’s market area, if necessary, in the Community Offering.

The Advisor shall provide financial advisory services to the Client which are typical in connection with an equity offering and include, but are not limited to, overall financial analysis of the Client with a focus on identifying factors which impact the valuation of the common stock and provide the appropriate recommendations for the betterment of the equity valuation.

Additionally, post-Offering financial advisory services will include advice on shareholder relations, after-market trading, dividend policy (for both regular and special dividends), stock repurchase strategy and communication with market makers. Prior to the closing of the Offering, the Advisor shall furnish to Client a Post-Offering reference manual, which will include specifics relative to these items. (The nature of the services to be provided by the Advisor as the Client’s and the Company’s financial advisor and marketing agent is further described in Exhibit A attached hereto.)

Preparation of Offering Documents. The Client and their counsel will draft the Registration Statement, Application for Offering, Prospectus and other documents to be used in connection with the Offering and minority stock issuance. The Advisor will attend meetings to review these documents and advise you on their form and content. The Advisor and its counsel will draft appropriate agency agreement and related documents as well as marketing materials other than the Prospectus.

Due Diligence Review. Prior to filing the Registration Statement, Application for Offering or any offering or other documents naming the Advisor as the Client’s financial advisor and marketing agent, the Advisor and their representatives will undertake substantial investigations to learn about the Client’s business and operations (“due diligence review”) in order to confirm information provided to us and to evaluate information to be contained in the Client’s and/or the Company’s offering documents. The Client agrees that it will make available to the Advisor all relevant information, whether or not publicly available, which the Advisor reasonably requests, and will permit the Advisor to discuss with management the operations and prospects of the Client. The Advisor will treat all material non-public information as confidential. The Client acknowledges that the Advisor will rely upon the accuracy and completeness of all information received from the Client, its officers, directors, employees, agents and representatives, accountants and counsel including this letter to serve as the Client’s and the Company’s financial advisor and marketing agent.

Regulatory Filings. The Client will cause appropriate Offering and offering documents to be filed with all regulatory agencies including, the Securities and Exchange Commission (“SEC”), the National Association of Securities Dealers (“NASD”) and the and such state securities commissioners as may be determined by the Client.

Agency Agreement. The specific terms of the Advisor’s services, including stock offering enhancement and syndicated offering services contemplated in this letter shall be set forth in a mutually agreed upon Agency Agreement between the Advisor and the Client to be executed prior to commencement of the offering, and dated the date that the Company’s Prospectus is declared effective and/or authorized to be disseminated by the appropriate regulatory agencies.

Representations, Warranties and Covenants. The Agency Agreement will provide for agreed upon representations, warranties and covenants by the Client and the Advisor and for the Client to indemnify the Advisor and their controlling persons (and, if applicable, the members of the selling group and their controlling persons), and for the Advisor to indemnify the Client and the Company against certain liabilities, including, without limitation, liabilities under the Securities Act of 1933.

Fees. For the services hereunder, the Client and/or Company shall pay the following fees to the Advisor at closing unless stated otherwise:

(a) Management Fee. A Management Fee of payable in consecutive monthly installments of commencing with the adoption of the Plan of Conversion. Such fees shall be deemed to have been earned when due. Should the Offering be terminated for any reason not attributable to the action or inaction of the Advisor, the Advisor shall have earned and be entitled to be paid fees accruing through the stage at which point the termination occurred.

(b) Success Fee. A Success Fee of % shall be charged based on the aggregate Purchase Price of Common Stock sold in the Subscription Offering and Community Offering excluding shares purchased by the Client’s officers, directors, or employees (or members of their immediate family) plus any ESOP, tax-qualified or stock based compensation plans (except individual purchases through IRA’s or 401(k) plans) or similar plan created by the Client for some or all of its directors or employees. The Management Fee described in 7(a) will be applied against the Success Fee.

(c) Broker-Dealer Pass-Through. If any shares of the Company’s stock remain available after the subscription offering, at the request of the Client, the Advisor will seek to form a syndicate of registered broker-dealers to assist in the sale of such common stock on a best efforts basis, subject to the terms and conditions set forth in the selected dealers agreement. The Advisor will endeavor to distribute the common stock among dealers in a fashion which best meets the distribution objectives of the Client and the Plan of Conversion. The Advisor will be paid a fee not to exceed % of the aggregate Purchase Price of the shares of common stock sold by them. From this fee, the Advisor will pass onto selected broker-dealers an amount competitive with gross underwriting discounts charged at such time for comparable amounts of stock sold at a comparable price per share in a similar market environment. Fees with respect to purchases affected with the assistance of a broker/dealer other than the Advisor shall be transmitted by the Advisor to such broker/dealer. The decision to utilize selected broker-dealers will be made by the Client upon consultation with the Advisor. In the event, with respect to any stock purchases, fees are paid pursuant to this subparagraph 7(c), such fees shall be in lieu of, and not in addition to, payment pursuant to subparagraph 7(b).

Additional Services. The Advisor further agrees to provide financial advisory assistance to the Client for a period of following completion of the Offering, including formation of a dividend policy and share repurchase program, assistance with shareholder reporting and shareholder relations matters, general advice on mergers and acquisitions and other related financial matters, without the payment by the Client of any fees in addition to those set forth in Section 7 hereof. Nothing in this Agreement shall require the Client to obtain such services from the Advisor. Following this initial term, if both parties wish to continue the relationship, a fee will be negotiated and an agreement entered into at that time.

Expenses. The Client will bear those expenses of the proposed offering customarily borne by issuers, including, without limitation, regulatory filing fees; the fees of the Client’s accountants, attorneys, appraiser, transfer agent and registrar; printing, mailing and marketing and syndicate expenses associated with the Offering; the fees set forth in Section 7; and fees for legal work. If the Advisor incurs expenses on behalf of Client, Client will reimburse the Advisor for such expenses.

The Advisor shall be reimbursed for reasonable out-of-pocket expenses, including costs of travel, meals and lodging, photocopying, telephone, facsimile and couriers. The selection of the Advisor’s counsel will be done by the Advisor, with the approval of the Client. The Client will reimburse the Advisor for the fees and expenses of its counsel which will not exceed .

Conditions. The Advisor’s willingness and obligation to proceed hereunder shall be subject to, among other things, satisfaction of the following conditions in the Advisor’s opinion, which opinion shall have been formed in good faith by the Advisor after reasonable determination and consideration of all relevant factors:
(a) full and satisfactory disclosure of all relevant material, financial and other information in the disclosure documents and a determination by the Advisor, in its sole discretion, that the sale of stock on the terms proposed is reasonable given such disclosures;
(b) no material adverse change in the condition or operations of the Client subsequent to the execution of the agreement; and
(c) no adverse market conditions at the time of offering which in the Advisor’s opinion make the sale of the shares by the Company inadvisable.

Benefit; Assignment. This Agreement shall inure to the benefit of the parties hereto and their respective successors and to the parties indemnified pursuant to the terms and conditions of the Agency Agreement and their successors, and the obligations and liabilities assumed hereunder by the parties hereto shall be binding upon their respective successors; provided, however, that this Agreement shall not be assignable by The Advisor.

Definitive Agreement. This letter reflects the Advisor’s present intention of proceeding to work with the Client on its proposed Offering. It does not create a binding obligation on the part of the Client or the Advisor except as to the agreement to maintain the confidentiality of non-public information set forth in Section 3, the payment of certain fees as set forth in Section 7(a) and 7(b) and the assumption of expenses as set forth in Section 9, all of which shall constitute the binding obligations of the parties hereto and which shall survive the termination of this Agreement or the completion of the services furnished hereunder and shall remain operative and in full force and effect. You further acknowledge that any report or analysis rendered by the Advisor pursuant to this engagement is rendered for use solely by the management of the Client and its agents in connection with the Offering. Accordingly, you agree that you will not provide any such information to any other person without our prior written consent.

If the foregoing correctly sets forth our mutual understanding, please so indicate by signing and returning the original copy of this letter to the undersigned.

Very truly yours,

By:



[ No signatories assigned ]
Pending




[ No signatories assigned ]
Pending

Exhibit A


[DESCRIBE ADDITIONAL SERVICES PROPOSAL, IF ANY]

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Disclaimer: The original creator, the author of this template, and fynk GmbH are not responsible for any damages or liabilities that may result from using this template. This template should not be considered a substitute for legal advice, and consulting with a legal professional is recommended before use. fynk GmbH, the original creator, and the author do not provide legal advice and will not be held accountable for any legal consequences arising from its use.

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Background Information

Equity offering engagement letters, simplified

Learn how this engagement letter template can streamline your process when appointing a financial advisor for public or private offerings.

What Is a Letter of Engagement

An engagement letter is a formal written agreement between a professional service provider (a lawyer, accountant, consultant, or auditor) and a client. It outlines the scope, terms, and conditions of the services to be provided.

When you decide to raise capital to grow your business by selling shares, you need the best help to make the process successful. This usually comes in the form of financial advisors and marketing agents. A Letter of Engagement details how they will help.

Use the Letter of Engagement template for:

  • Hiring a financial advisor to help you navigate the initial stock offering process
  • Contracting with a marketing agent to reach more potential shareholders
  • Defining responsibilities when it comes to strategic stock sales
  • Outlining services and related fees for these professional relationships

What’s Included in a Letter of Engagement?

When functioning as a contract, this document includes everything the company, advisor, or agent needs to know in clear terms. First, it outlines the business relationship between the two parties during the stock offering process. You’ll also find the following information:

  • Full Scope of the Services – What will the financial advisor or marketing agent do for you? This can range from current status reviews to full-bore advertising strategies. The list commonly includes help valuing the stocks and planning interactions with future shareholders.
  • Defining Responsibilities – Who does what, when, and how? Alongside the scope of services, it’s important to define things like documentation, meeting attendance, reporting schedules, and similar things. Everyone involved needs to understand what they’re responsible for every step of the way.
  • Access Agreement – Outline clearly what the advisor or agent will have access to. They need permission and security clearance for financial data and other important information.
  • Regulatory Responsibilities – Who will be responsible for filing compliance paperwork or any other regulatory requirements related to your industry or other elements of the process? The last thing you want to do is miss or mess up anything required by law.
  • Fees and Payment Provisions When does the advisor or agent get paid, how, and how much? Fees usually involve ongoing management payments and a success-based bonus based on sold stock amounts. Optional broker fees may apply if you use syndication.
  • Conditions and Terms – Include details about contractual obligations, how the agreement can end, and options if you cancel or postpone the stock offering. This should include contingencies for hiccups from both your company and the advisor or agent’s side of things.

How to Complete the Letter of Engagement

Every company has unique details needed to fill in the offered template successfully. This provides a strong starting point for the agreement with a financial advisor or marketing agent. Once you click and access it, you need to follow these steps to make sure the final letter is complete, accurate, and ready to sign.

  1. Fill in all specific identifying information. This includes company name, your name, the advisors or agency’s name, contact details, dates, and any other pertinent data.

  2. Describe the type of stock offered, who it’s offered to, and any other information about the intended process.

  3. Include specific details about what the financial advisor or marketing agent will do, when, and how. This might take some negotiation on the way to the final agreement.

  4. Define payment details including fee structures and how they will get paid.

  5. Outline time frames, either expected or concrete, of both initial and ongoing services.

  6. Attach any add-ons specific to your company, the service provider, or other details. These may include exhibits like sample prospectus or marketing plans, proposals for extra work, or unique regulations.

  7. Get everything checked by your legal counsel to make sure everything is 100% complete, accurate, and enforceable.

  8. Send and sign. Make sure to include all individuals associated with the content of the Letter of Engagement. To keep things clear, include full printed names and job titles.

Main Benefits of a Letter of Engagement Template

All professional agreements need a signed contract. This is especially true when you want to take your business to the next level and ‘go public’ by selling shares. Filling out and signing the Letter of Engagement template offers multiple benefits.

Reduce risk of misunderstandings and mistakes. When you write out all the terms, conditions, and responsibilities in the letter, everyone knows exactly what to do and when. This not only offers clarity but saves you a lot of time during negotiations. You and the advisor or agent can tweak the agreement in real time until the moment you both agree and sign.

Why Use the fynk Letter of Engagement Template?

Clarity and completeness matter when it comes to agreements between financial advisors and marketing agents. Our templates offer you an efficient way to get everything necessary in writing quickly. You and the person whose services you engage can collaborate on the agreement in real time, digitally sign with secure encryption, and save a lot of time in the process.

Are you ready to launch a successful public stock offering? Use this template today to start the process.

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FAQs

Who uses a Letter of Engagement?
Any company planning to offer shares publicly can use this template. It particularly suits corporate finance, capital markets, and similar industries.
Is a Letter of Engagement Legally Binding?
Yes. In most cases, it is the same as a contract as long as you include clear terms and it’s signed by everyone covered by the agreement.
What Happens if Changes Are Needed?
A Letter of Engagement may be partially binding, depending on its wording. In many cases, like the included template, only certain sections are legally enforceable, such as confidentiality, fee arrangements, and expense responsibilities. The full contractual obligations are usually finalized in a follow-up agreement (like an Agency Agreement). Always consult legal counsel to understand which terms apply in your specific situation.

Ready to sign?
Use this template today.

Clause Library: learn more about the clauses in this template

Learn more about the clauses appearing in this template and find other clauses that are used in real contracts.

Termination for convenience

The "termination for convenience" clause allows one party to unilaterally terminate a contract without cause, typically requiring specified notice and potentially incurring a penalty or termination fee. This provision provides flexibility by enabling parties to exit agreements for strategic or unforeseen reasons without alleging breach or fault.

19 example clauses

General compliance with laws

The "General Compliance with Laws" clause mandates that all parties to the contract adhere to applicable local, state, national, and international laws and regulations throughout the duration of their agreement. This clause ensures that all contractual activities are conducted legally and ethically, mitigating the risk of legal disputes and penalties.

16 example clauses

Indemnification by service provider

The indemnification clause requires the service provider to compensate the client for any losses, damages, or claims arising from the service provider's actions or negligence. This clause protects the client by ensuring that any legal or financial liabilities connected to the service provider's work are addressed by the provider.

11 example clauses

Confidentiality clause

A confidentiality clause is a provision in a contract that obligates one or both parties to keep certain information confidential and not to disclose it to third parties without prior consent. This clause is designed to protect sensitive information such as trade secrets, business strategies, and proprietary data shared during the course of the contractual relationship.

20 example clauses

Mandatory mediation

Mandatory mediation clauses require parties in a dispute to engage in mediation before pursuing litigation or arbitration, aiming to facilitate a mutually agreeable resolution. These clauses emphasize resolving conflicts through dialogue, potentially saving time and costs associated with court proceedings.

9 example clauses

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