Name and Likeness Licensing Agreement Template

A Name and Likeness Licensing Agreement (NIL agreement) is a contract between a licensor and a licensee that allows the licensee to use the licensor’s personal brand, including their name, image, and voice.

At fynk, we provide a simple-to-customize NIL agreement template that protects the rights of the licensor with clear clauses for compensation, scope of use, and termination rights.

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Full Text Template

The full content of the template is available, when you want to edit the text and enter your details make sure to click on the button to use the template.

Name, Image, and Likeness (NIL) Rights Agreement

The Knot, Inc.

Name, Image, and Likeness (NIL) Rights Agreement

This Name, Image, and Likeness (NIL) Rights Agreement (the "Agreement"), dated as of , is by and between ("Licensor") and , a corporation (the "Company"). The effective date of this Agreement shall be (the "Effective Date").

Recitals

WHEREAS, the parties desire that the Company pay Licensor an annual licensing fee for, among other things, use of her name and likeness for purpose of appearances on behalf of or any of its subsidiaries or divisions in person or any other appearances, in promotional television, radio or online formats.

NOW, THEREFORE, in consideration of the mutual promises contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

Certain definitions

"Licensed Property" means

Licensor's name, image, signature, voice and likeness and goodwill appurtenant thereto,

photographic portraits, pictures, video recordings and audio recordings of the foregoing, as applicable,

rights of publicity in and to her name, image, signature, voice, likeness, and other elements of her persona and identity, and

all common law and statutory rights in the foregoing.

"Products" means any web site, magazine, book, television program, radio program, other video and/or audio programming, mobile or wireless content, Internet domain names, and all other online, digital, electronic and print products and services owned, operated or produced by or for the Company, its divisions and subsidiaries, in existence as of the Effective Date or created thereafter.

All other defined terms shall have the meanings ascribed to them in this Agreement or the recitals thereto.

License

Grant of License

Licensor hereby grants to the Company and its successors and assigns the worldwide license and right, exclusively and during the Term (in each case except as provided herein), to (A) use any element of the Licensed Property for any purpose in connection with the Products, including but not limited to (1) the publication, display, distribution and other exploitation of such elements in and through any and all media now known or hereafter developed, and (2) the promotion of the Company, its divisions and subsidiaries through the appearance in person by Licensor, (B) to sub-license to, or authorize, third parties to do the any of the foregoing, pursuant to the terms hereof, and (C) file applications for copyright, trademark, domain name and other similar registrations and obtain such registrations involving the Licensed Property.

Reservation of Rights

Use of Licensed Property, and the goodwill associated therewith, shall inure solely to Licensor. Except for the license granted hereunder and as otherwise provided herein, (a) as between the parties, Licensor retains any right, title and interest in and to the Licensed Property, and (b) the Company acknowledges and agrees that it will not have any right, title or interest in or to the Licensed Property, and the Company shall not make any claim of ownership or interest in or to such Licensed Property.

Fees

Royalties

The license granted by Licensor to the Company pursuant to this Agreement shall be on a royalty-free basis except as set forth in this Section:

The Company shall pay Licensor an annual fee in the amount of , payable during the Term in equal installments on each of the Company's regular payroll dates beginning after the Effective Date.

The Company shall pay Licensor royalties equal to % of the annual net revenues derived from the sales of the books she has authored, edited and/or co-written for the Company, its divisions or subsidiaries. Payment of the royalty amounts shall be accompanied by reasonable written detail of the basis therefor. Such royalty amounts shall be payable not later than of each year. Licensor shall have the right to audit the royalty payments no more than once per year, and any underpayments shall be immediately due and payable upon conclusion of the audit, plus interest at the rate of % from the 0 days following the end of the applicable quarter with respect to which the underpaid amount was due. For the avoidance of doubt, the Company's obligation to pay royalties under this section shall survive any expiration or termination of this Agreement.

The Company shall pay Licensor an annual non-accountable talent expense allowance in the amount of , payable during the Term in equal installments on each of the Company's regular payroll dates beginning after the Effective Date. This allowance shall be used to cover Licensor's expenses for clothes for television, personal and other appearances while promoting, representing and endorsing the Company; hair and make-up expenses for maintenance and on-air appearances; and other expenses related to Licensor's services for the Company.

Past Usage.

The parties acknowledge that Licensor permitted the Company to use the Licensed Property before the Effective Date in connection with her employment by the Company, that such use was on a royalty-free basis, and that this Agreement does not create any right for Licensor to receive, or obligate the Company to make, any payment in connection therewith.

Taxes.

If required by law, all payments by the Company to you pursuant to this Agreement will be subject to withholding of income, social security and employment taxes, in accordance with the Company's normal practices.

Representations and Warranties

Each party represents and warrants that:

it has full power (corporate or otherwise) and authority to enter into and perform its obligations under this Agreement, and all actions necessary to authorize the execution, delivery and performance of this Agreement have been taken by such party; and

neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated herein will conflict with or result in any breach of or event of termination under any of the terms of, or constitute a default under or result in the termination of or the creation or imposition of any encumbrance pursuant to, the terms of any contract or agreement to which it is a party or by which it or any of its assets and properties are bound.

Licensor further represents and warrants to the Company that, as of the Effective Date, she exclusively owns all right, title and interest throughout the world in and to the Licensed Property, which Licensed Property has intrinsic value.

Term and Termination

Term

The term of the Agreement shall consist of one or more successive 0 years period(s), commencing on the Effective Date (the "Term"). At the conclusion of each 0 years period within the Term, the Term shall automatically renew for another such period unless either Licensor or the Company provides written notice to the other party at least 0 days before the end of the current period that the party providing such notice intends to terminate the Agreement at the end of such period. Licensor may terminate the Agreement at any time if the Company defaults on any payment obligation hereunder and does not cure such default within 0 days of receiving written notice thereof. In addition, the Agreement shall automatically terminate (i) upon Licensor's death or permanent disability, or (ii) if Licensor is no longer employed by the Company or any successor entity (except as otherwise provided by Section 5.2. below).

Termination

Upon a termination of this Agreement for any reason, the license provided herein shall become non-exclusive with respect to all Products in existence (whether publicly available or in development) on the date thereof and shall not include a license to use the Licensed Property in connection with any Product created thereafter, but shall otherwise continue in full force and effect in perpetuity, which shall include the right to maintain and/or renew all registrations then obtained or applied for. Notwithstanding anything to the contrary in this Agreement, if Licensor is no longer employed by the Company or any successor entity following a Change of Control (as defined in the Company's ) due to her termination by the Company or its successor without "Cause" or her resignation for "Good Reason" (as those terms are defined in her employment agreement with the Company of even date herewith), at the option of the Company or its successor, the Agreement shall not terminate if the Company or its successor proposes in good faith a compensation structure, in addition to the fees payable hereunder, in consideration of her continuation of the license granted hereunder, that is accepted by Licensor and memorialized in a written amendment to this Agreement executed by each party. Notwithstanding the first sentence of this section, unless the parties enter into a written amendment to this Agreement pursuant to the immediately preceding sentence, the license provided herein shall terminate with respect to the Products listed on Schedule A upon any termination of this Agreement.

Indemnification

Each party (the "Indemnifying Party") will indemnify, defend, and hold harmless the other party, and the other party's affiliates, subsidiaries, successors and assigns (as applicable), and any of their respective officers, directors, employees and agents (each, an "Indemnified Party"), from and against any and all damages, liabilities, costs and expenses, including reasonable legal fees and expenses, in any third party lawsuit or proceeding based upon or otherwise arising out of a breach or alleged breach of the Indemnifying Party's representations, warranties or covenants contained herein. Each Indemnified Party will (a) promptly notify the Indemnifying Party of such claim; (b) provide the Indemnifying Party with reasonable information, assistance and cooperation in defending the lawsuit or proceeding; and (c) give the Indemnifying Party full control and sole authority over the defense and settlement of such claim, subject to the Indemnified Party's approval of any such settlement, which approval will not be unreasonably withheld or delayed.

Limitation of Liability

Except for the indemnification obligations hereunder, neither party will be liable for any indirect, special, incidental, consequential, exemplary or punitive damages, including but not limited to damages for lost data, lost profits, lost revenue, lost business, anticipated profits or costs of procurement of substitute goods or services, however caused and under any theory of liability, including but not limited to contract or tort (including products liability, strict liability and negligence), and whether or not such party was or should have been aware or advised of the possibility of such damage and notwithstanding the failure of essential purpose of any limited remedy stated herein.

Miscellaneous

Successors and Assigns

This Agreement is assignable by the Company to any successor of the Company which acquires all or substantially all of the stock, assets or businesses of the Company, whether by sale, merger, recapitalization or other business combination, without Licensor's consent, provided that any such successor or assignee shall provide Licensor with a written agreement that it shall be bound by all the terms of this Agreement. This Agreement shall be assignable by Licensor to any entity controlled by her, and inure to the benefit of and be binding upon the successors, legal representative, heirs and assigns of Licensor. Except as specified in this Section, this Agreement is not assignable.

Third-Party Beneficiaries.

Nothing in this Agreement, express or implied, is intended to confer upon any party, other than the parties hereto or their respective successors and permitted assigns, any rights, remedies, obligations or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.

Governing Law.

This Agreement shall be governed by, and construed and enforced in accordance with, the laws of the State of , without regard to principles of conflicts of law.

Titles and Subtitles.

The titles, subtitles and defined terms used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement.

Notices.

All notices required or permitted hereunder shall be in writing and shall be deemed effectively given:

upon personal delivery to the party to be notified;

when sent by facsimile if sent during normal business hours of the recipient, or if not, then on the next business day;

0 days after having been sent by registered or certified mail, return receipt requested, postage prepaid; or

0 days after deposit with an internationally recognized overnight courier, specifying next day delivery, with written verification of receipt.

All communications shall be to the addresses as set forth below or at such other address as a party may designate pursuant to notice given by such party in accordance with the terms of this section:

If to Licensor:

c/o

With a copy to:



Fax:

If to the Company:

Attention:

Fax:

Amendments and Waivers.

Any term of this Agreement may be amended and the observance of any term of this Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively), only with the written consent of each of the parties hereto (or their respective successors or permitted assigns).

Severability.

If one or more provisions of this Agreement are held to be unenforceable under applicable law, such provision shall be excluded from this Agreement and the balance of the Agreement shall be interpreted as if such provision were so excluded and shall be enforceable in accordance with its terms.

Entire Agreement.

This Agreement constitutes the entire agreement of the parties with respect to the subject matter hereto and no party shall be liable or bound to another party in any manner by any warranties, representations or covenants except as specifically set forth herein.

No Employment Contract.

Neither the execution of this Agreement nor the performance of any of the Company's obligations hereunder shall confer upon Licensor any right to continue in the employment of the Company and nor do either constitute an agreement by the Company to employ or to continue to employ Licensor during the entire, or any portion of, the Term.

Remedies.

The parties agree that the remedies at law for any material breach or threatened material breach of this Agreement, including monetary damages, are inadequate compensation for any loss and that the non-breaching party shall be entitled to seek specific performance of this Agreement. The parties hereto waive any defense to such claim that a remedy at law would be adequate. In the event of any actual or threatened material default in, or material breach of, any of the terms hereof, the party aggrieved thereby shall have the right to seek specific performance and injunctive or other equitable relief with respect to its rights hereunder, in addition to any remedies available at law.

Counterparts.

This Agreement may be executed in any number of counterparts (including by facsimile), each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.


IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed as of the date first written above.

Pending

Name:

Pending

Name:
Title:

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Disclaimer: The original creator, the author of this template, and fynk GmbH are not responsible for any damages or liabilities that may result from using this template. This template should not be considered a substitute for legal advice, and consulting with a legal professional is recommended before use. fynk GmbH, the original creator, and the author do not provide legal advice and will not be held accountable for any legal consequences arising from its use.

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Background Information

A comprehensive agreement for licensing personal identity rights

This agreement outlines how a company may use an individual’s name, image, likeness, and related personal attributes. It defines usage rights, compensation, restrictions, and legal protections for both parties.

What is an NIL agreement?

NIL agreements are a contract that is often entered into when a licensor is:

  • An individual
  • An influencer
  • A celebrity

For example, an entertainment or media production company may seek celebrity endorsements, and it is the agreement that they sign beforehand that outlines licensing terms, along with:

  • Compensation
  • Royalties
  • Rights reservation
  • Termination
  • Usage restrictions

Licensors sign a name and likeness licensing agreement to protect their personal brand and the commercial value it provides. Restrictions are key clauses within the contract that can be added to avoid the individual’s likeness being used for the promotion of a service or product that may damage the licensor’s brand.

Who needs a name and likeness licensing agreement?

NIL agreements protect two main parties:

  • Licensor: An individual has a likeness or identity that they want to license.
  • Licensee: A company or organization that wants to license the licensor’s likeness or identity for media, products, or promotional purposes.

Individuals are the first element of an agreement, and they’re defined as professionals who want to monetize their personal identities. Authors, executives, influencers, and performers are all classified as individuals.

Businesses are the licensee, often a media or marketing organization, that plans to use the licensor’s brand in their advertising, appearances, or for products.

Agencies and lawyers often use a NIL agreement template to structure a client’s publicity rights.

For example, many companies sign on sports stars to promote their products using an NIL agreement.

What clauses are found in an NIL agreement?

Your agreement is comprised of many clauses, all of which work to protect the rights of the licensor and licensee. Common clauses found in standard NIL contracts include but are not limited to:

Definitions

A set of definitions for the most common terms used in the contract. For example, “Products” may be defined as use on websites, in books, on television, in video, and other means in which the licensor’s image will be used by the licensee.

License

A license is a clause that explicitly outlines who the licensor grants rights to use their likeness or brand. Reservation of rights is also found within this clause and allows the licensor to retain any interests or rights during the contract’s term.

Fees

Fees are the financial obligation(s) of the licensee to pay for the right to use the licensor’s name or likeness. Within the fees clause, details include upfront payments due, how much money is being exchanged, and whether late fees apply.

For example, the licensor may receive $1,000 per month to be paid on the first of the month with a one-time upfront fee of $10,000.

Representations and warranties

The representations and warranties provision contains promises from both parties. For example, the licensor represents and warrants that they are the sole owner of the rights to their likeness, image, signature, and other personal attributes being licensed.

Term and termination

The term and termination section defines:

  • The length of the contract
  • The conditions under which it can end (e.g., non-payment, breach, convenience, etc.)

Indemnification

An indemnification clause states that one party agrees to cover the other party’s losses if they cause certain legal problems (e.g., violation of laws, IP infringement, data misuse, etc.).

Limitation of liability

The limitations of liability provision limits how much either party can be held responsible if something goes wrong. Indirect losses may be excluded, and damages may be capped.

Notices

Outlines how official notices or communications must be sent (e.g., email, certified mail, etc.) and to which address.

Governing law

The governing law clause specifies which country’s or state’s laws will apply to the agreement and where disputes will be handled.

NIL agreement template

When companies want to use a person’s likeness legally in advertising or for other purposes, an NIL agreement sets clear terms to protect both parties.

Name and likeness agreements are complex. Templates save time and give you a standard, legally enforceable contract to work off of.

Finding the right template is key. What makes fynk stand out? Our name and likeness licensing agreement template covers critical terms, like:

  • Licensing fees and royalty-based compensation for creative works.
  • Post-termination rights to allow continued use of existing products, but restricting new uses.
  • Automated renewal terms that cover exit conditions and audit rights for royalty verification.
  • Ownership and license rights. Ensures the licensor maintains ownership and that license rights are temporarily given to the company.
  • Indemnification, limitation of liability, and performance remedies to ensure brand protection and enforceability.

With fynk, you can design on-brand layouts for your agreements, collaborate on terms, and take advantage of advanced features, such as:

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Metadata search in fynk

  • Dynamic fields: Automatically fill in dates, names, royalty percentages, and other data across all sections for accuracy and consistency.
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Dynamic fields in fynk

  • Digital signatures (SES/AES/QES): Allow compliant, secure signing of likeness agreements to save time and make the process more convenient.
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Electronic Signatures in fynk

Draft an NIL agreement that protects the talent’s brand, and sets clear payment terms and royalty percentages.

👉 Get started with fynk to customize this template today.

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FAQs

Why do I need an NIL agreement?
An NIL agreement ensures that a company has legal permission to use an individual’s name, image, and likeness, and it protects both parties from misuse or disputes.
Can permission be revoked once the agreement is signed?
Yes. The Term and Termination section outlines how and when either party may end the agreement, including circumstances like non-payment or breach.
Is this agreement enforceable?
Yes, the agreement becomes legally enforceable once all parties sign it and agree to the terms.
Can I customize this template?
Absolutely. The template can be fully customized on the fynk platform using collaborative editing tools and automated workflows.

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Clause Library: learn more about the clauses in this template

Learn more about the clauses appearing in this template and find other clauses that are used in real contracts.

Definitions

The Definitions clause in a contract specifies the precise meanings of key terms used throughout the document, ensuring clarity and a mutual understanding between the parties involved. By outlining these terms at the beginning, it helps prevent misunderstandings and disputes over interpretations during the contract's execution.

9 example clauses

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