Exclusive Distribution Agreement Template

When a company hands distribution rights to someone else, the real issue is commercial control. An exclusive distribution agreement turns a growth plan into enforceable boundaries. It defines who can sell the Products, where they can sell them, and what happens if either side steps outside the deal.

Exclusivity done well speeds expansion without channel conflict. The distributor gets a protected lane worth investing in. The company gets predictable performance, pricing discipline, and protection for IP, brand, and territory. Without a contract, the relationship runs on assumptions, and assumptions don’t survive growth.

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Full Text Template

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Distribution Agreement

MARKETS ON MAIN, INC.

Distribution Agreement

This Exclusive Distribution Agreement (the “Agreement”) is made and effective as of (“Effective Date”) by and between , an independent contractor; hereinafter known as the (“Exclusive Distributor”); and , a corporation (the “Company”). The Exclusive Distributor and the Company may be referred to individually as a “Party” or collectively as the “Parties.”


Recitals

WHEREAS, the Company is engaged in the marketing and sale of the Products (as defined below and listed in Attachment A to this Agreement); and

WHEREAS, the Company has engaged as the Exclusive Distributor for the territories listed in Attachment B (“DISTRIBUTOR”); and

WHEREAS, the Company wishes to engage the Exclusive Distributor as an independent exclusive distributor for sales of the Products for the Company on the terms and conditions set forth below; and

WHEREAS, the Exclusive Distributor wishes to market and sell the Products in accordance with the terms of this Agreement; and

WHEREAS, each Party is duly authorized and capable of entering into this Agreement.

NOW THEREFORE, in consideration of the above recitals and the mutual promises and benefits contained herein, the Parties hereby agree as follows:


Purpose and Appointment.

The Company hereby appoints the Exclusive Distributor as the exclusive distributor to sell and promote the Company's products or services, including those products or services listed in Attachment A (the “Products”) hereto, within the exclusive Territory as defined in Attachment B (“Exclusive Territory”) and subject to the terms and conditions for exclusive distribution enumerated in this Agreement and in Attachment C (“Exclusive Terms and Conditions”). The Company represents and warrants that no other person or entity has any rights to sell and promote the Company's products or services, including those products or services listed in Attachment A (the “Products”) hereto, within the Exclusive Territory in derogation of the rights granted to the Exclusive Distributor hereunder.

Confidential Information.

The Exclusive Distributor agrees, during the Term and thereafter, to hold in strictest confidence, and not to use, except for the benefit of the Company, or to disclose to any person, firm, or corporation without the prior written authorization of the Company, any Confidential Information of the Company. “Confidential Information” means any of the Company's proprietary information, technical data, trade secrets, or know-how, including, but not limited to, research, product plans, products, services, customer lists, markets, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware configuration information, marketing, finances, or other business information disclosed to the Exclusive Distributor by the Company, either directly or indirectly. The Exclusive Distributor may only use the Confidential Information authorized in writing by the Company to the extent necessary for negotiations, discussions, and consultations with Company personnel or authorized Exclusive Distributors or for any other purpose Company may hereafter authorize in writing. Confidential Information shall not include any information which (i) was available to or in possession of a the Exclusive Distributor prior to the time of disclosure, (ii) is or becomes generally available to the public other than as a result of a disclosure by the Exclusive Distributor, or (iii) is or becomes available to the Exclusive Distributor on a non-confidential basis by a third party not bound by confidentiality obligations (iv) is required to be disclosed by law or court order, including by laws and court orders of the Exclusive Territory.

Nature of Relationship.

Nothing in this Agreement shall be construed as creating a joint venture, partnership, agency, employer/employee, or similar relationship between the Parties, or as authorizing either Party to act as the agent of the other. The Exclusive Distributor's relationship to the Company is that of an independent contractor. The Exclusive Distributor shall have no authority to bind the Company to any contractual terms. Nothing in this Agreement shall create any obligation between either Party and a third party. Nothing in this Agreement shall create any obligation between either Party and a third party.

Territory

During the Term, as defined by this Agreement, the Exclusive Distributor shall use its best efforts to sell the Products in the "Territory" as defined in Attachment B.

Customers.

The Exclusive Distributor's sales and promotional efforts shall be directed towards any customer, individual or entity on the Territory the Exclusive Distributor chooses to work with and not limited to: individuals, banks & financial institutions, insurance companies, Information Technology companies retail outlets, marketing and service firms, retail chains and shopping outlets among others. The above are the distribution and sales verticals that are granted to the Distributor within the Territory. The above verticals are the exclusive verticals or markets in the Territory.

The Company will inform all its counterparts including its sellers, distributors and agents among others about the Exclusive Distributor rights for the Territory.

The Company will provide any and all necessary assistance to the Exclusive Distributer to ensure that any and all Company's clients or counterparts, resellers or agents or distributors among others will stop selling the Company's products after the date of this Agreement at the Territory and will stop providing such Products to such counterparties.

Sale Price of Products.

The prices and the terms of the sale of Products will be agreed upon in writing between the Company and distributor.

No Conflict of Interest.

The Exclusive Distributor hereby warrants to the Company that it does not currently represent or promote any lines or products that compete with the Products. During the Term (as defined below), the Exclusive Distributor shall not represent, promote, or otherwise try to sell in the Territory, any lines or products that, in the Company's judgment, compete with the Products. The Exclusive Distributor shall provide the Company with a list of the companies and the products that it currently represents, and shall notify the Company in writing of any new companies or products at such time as its promotion of those new companies and products commences.

Exclusive Distributor's Representations and Warranties.

The Exclusive Distributor agrees to:

devote such time, energy, and skill on a regular and consistent basis as is necessary to sell and promote the sale of the Company's Products and services in the Territory during the Term of this Agreement;

assist in finalizing agreements and purchase orders with each customer, in form and substance satisfactory to the Company, for such customer's purchase of the Products;

accurately represent and state Company policies to all potential and present customers;

receive advance written agreement from the Company if the Exclusive Distributor intends to advertise the Products outside of the Territory or solicit sales from customers located outside of the Territory;

maintain contact with the Company via telephone, e-mail, or other agreed upon means of communication with reasonable frequency to discuss sales activity within the Territory;

disclose any problems concerning customers (including Existing Customers) to the Company;

perform such other sales-related services with respect to the customers as the Company may reasonably require; and

Company’s Representations and Warranties.

The Company hereby represents and warrants as follows:

That it will provide the Exclusive Distributor, at no cost, materials relating to the Products for use in selling and marketing the Products;

That it will samples for potential customers, as reasonably requested by the Exclusive Distributor; provided, however, the Exclusive Distributor has provided the Company with sufficient notice of this request;

That it will provide the Exclusive Distributor with current information as to improvements, upgrades, or other changes in the Products;

That it will invoice Exclusive Distributor for each order of the Product sold on the day it is shipped or in accordance with the terms of the accepted order;

The Company recognizes and confirms that, in performing its services under this Agreement, the Exclusive Distributor will use and rely on data, material and other information furnished to the Exclusive Distributor by the Company. The Company acknowledges and agrees that in performing its services under this Agreement, the Exclusive Distributor may rely upon the data, material and other information supplied by the Company without independently verifying the accuracy, completeness or veracity of same;

The Company agrees and warrants that it will not actively solicit any new distributors for the Territory and if the Company receives any unsolicited proposals regarding any sales or distribution of products on the Territory, it will inform the Exclusive Distributor about such proposal in 0 days from the receipt of such offer or proposal and will allow the Exclusive Distributor to respond to this offer in since the receipt of such offer or proposal by the Exclusive Distributor from the Company; and

That it will make timely payments of commissions earned under this Agreement and provide accurate and timely POS Reports pursuant to Section 7..

Term.

This Agreement is effective as of the Purchase Date, and shall continue in force, unless otherwise terminated in writing by either Party, for a period of 0 days from the Effective Date.

Termination.

This Agreement may be terminated:

By either Party, effective immediately on receipt of written notice of termination, if any of the following events occur:

Either Party becomes the subject of a proceeding under bankruptcy, receivership, insolvency, or similar law, which is not dismissed within 0 days after being instituted;

Breach of Section 2. of this Agreement;

The other Party fails to cure a material breach of this Agreement, other than a breach of Section 2. within 0 days after receipt of written notice of such breach and opportunity to cure;

This Agreement, or the actions of either Party, is found to be in violation of any law, other than a technical violation that is curable and cured within 0 days after receipt of written notice of such violation from the non-violating Party; and

In the event the Company decides to sell or assign its rights as described in this Agreement, it will make sure the surviving entity (buyer, successor or purchaser among others) keeps this Agreement in place. In other words to avoid any doubt, the Company will make sure this Agreement will survive any sale, restructuring, recapitalization or merger or acquisition.

This Agreement shall expire, unless earlier terminated, 0 days from the effective date of the Agreement unless both Parties agree to renew the Agreement for an additional term, prior to the expiration. The Exclusive Distributor will have the right to renew this Agreement on the reasonable commercial terms. The renewal discussions have to take place 0 months prior to the expiration of the Agreement and have to be completed before the expiration date.

If the Company will get a non solicited offer during this 0 months renegotiation period from a bona fide third party distributor or sales agent, then the Company will offer this Exclusive Distributor the same terms and conditions of this unsolicited offer from such bona fide third party. If the Exclusive distributor fails to exercise its right of first refusal with respect to such offer within 0 days after notice thereof, then the Exclusive Distributor shall have no further claim or right with respect to this offer. The Company agrees that any breach by the Company or any subsidiary of or successor to the Company of the Exclusive Distributor's rights of first refusal shall be enforceable by the Exclusive Distributor through injunctive or other equitable relief (without the need to post any bond or other security or prove special damages).

Both parties to this Agreement shall have no liability or responsibility for the consequences arising out of the interruption of their business by Acts of God, epidemics, riots, civil commotions, insurrections, wars (declared or undeclared), terrorist events, strikes or lockouts or any other similar causes beyond their control (force majeure).

Return of Property.

Within 0 days of the termination of this Agreement, whether by expiration or otherwise, the Exclusive Distributor agrees to return to the Company, all Products, samples, or models, and all documents, retaining no copies or notes, relating to the Company's business including, but not limited to, reports, abstracts, lists, correspondence, information, computer files, computer disks, and all other materials and all copies of such material, obtained by the Exclusive Distributor during its representation of the Company.

Indemnification.

Of Company by Exclusive Distributor

The Exclusive Distributor shall indemnify and hold the Company harmless of and from any and all actions, claims, damages, or lawsuits (including reasonable attorneys' fees, travel and administrative costs) arising as a result of negligent, intentional, or any other acts of the Exclusive Distributor, its employees, agents, or distribution chain.

Of Exclusive Distributor by Company

The Company shall indemnify and hold the Exclusive Distributor free and harmless of and from any and claims, damages, or lawsuits arising as a result of negligent, intentional, or other acts of the Company or its employees, for Product defects caused by the Company, or the failure of the Company to provide any products to a customer that has properly ordered, and paid with good funds, through the Exclusive Distributor.

Product Liability.

The Company shall indemnify, defend and hold harmless Exclusive Distributor from and against any liabilities, claims, demands damages and losses arising out of the injury to any person or damages to any property alleged to have directly resulted from defect in or malfunction of any Products.

Use of Trademarks.

The Exclusive Distributor recognizes the Company's right, title, and interest in and to all service marks, trademarks, and trade names used by the Company and agrees not to engage in any activities or commit any acts, directly or indirectly, that may contest, dispute, or otherwise impair the Company's right, title, and interest therein, nor shall the Exclusive Distributor cause diminishment of value of said trademarks or trade names through any act or representation. The Exclusive Distributor shall not apply for, acquire, or claim any right, title, or interest in or to any such service marks, trademarks, or trade names, or others that may be confusingly similar to any of them, through advertising or otherwise. Effective as of the termination of this Agreement, the Exclusive Distributor shall cease to use all of the Company's trademarks, marks, and trade names

Assignment.

The rights and the duties of the Exclusive Distributor under this Agreement may only be assigned or delegated to an entity owned 100% by the Exclusive Distributor, without the prior written consent of the Company, which shall not be unreasonably withheld.

Successors and Assigns.

All references in this Agreement to the Parties shall be deemed to include, as applicable, a reference to their respective successors, assigns and Exclusive Distributors. The provisions of this Agreement shall be binding on and shall inure to the benefit of the successors, assigns and Exclusive Distributors of the Parties.

No Implied Waiver.

The failure of either Party to insist on strict performance of any covenant or obligation under this Agreement, regardless of the length of time for which such failure continues, shall not be deemed a waiver of such Party's right to demand strict compliance in the future. No consent or waiver, express or implied, to or of any breach or default in the performance of any obligation under this Agreement shall constitute a consent or waiver to or of any other breach or default in the performance of the same or any other obligation.

Notice.

Any notice or other communication provided for herein or given hereunder to a party hereto shall be in writing and shall be given in person, by overnight courier, or by mail (registered or certified mail, postage prepaid, return receipt requested) to the respective party as follows:

If to the Company:

By Mail:

By E-mail:

If to the Exclusive Distributor:

By Mail:

By E-mail:

Governing Law.

This Agreement shall be governed by the laws of the State of . In the event that litigation results from or arises out of this Agreement or the performance thereof, the Parties agree to reimburse the prevailing party's reasonable attorneys' fees, court costs, and all other expenses, whether or not taxable by the court as costs, in addition to any other relief to which the prevailing party may be entitled.

Counterparts/Electronic Signatures.

This Agreement may be executed in one or more counterparts, each of which shall be deemed an original but all of which shall constitute one and the same instrument. For purposes of this Agreement, use of a facsimile, e-mail, or other electronic medium shall have the same force and effect as an original signature.

Severability.

Whenever possible, each provision of this Agreement, will be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be invalid, illegal, or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality, or unenforceability will not affect any other provision or any other jurisdiction, but this Agreement will be reformed, construed, and enforced in such jurisdiction as if such invalid, illegal, or unenforceable provisions had never been contained herein.

Entire Agreements.

This Agreement constitutes the final, complete, and exclusive statement of the agreement of the Parties with respect to the subject matter hereof, and supersedes any and all other prior and contemporaneous agreements and understandings, both written and oral, between the Parties.

Headings.

Headings used in this Agreement are provided for convenience only and shall not be used to construe meaning or intent.


IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date first above written.

Pending

Name:
Title:

Pending

Name:
Title:

Attachment A

Product Overview and Product Highlights

[This Attachment should feel informative, structured, and marketing-ready.

Use this section to clearly describe the products the Exclusive Distributor will be authorized to sell. Include product names, key features, specifications, unique advantages, and any competitive selling points. When reading this Attachment, the user should feel fully oriented on what the Products are, why they matter, and how they should be positioned in the market.]

Attachment B

Exclusive Territory

[This attachment should feel definitive, boundary-setting, and unambiguous.

This section defines the exact geographic, digital, or market-based territory where the Exclusive Distributor has exclusive rights to sell the Products. It must clearly outline the channels, regions, platforms, or customer groups included in the exclusive rights. Users should feel confident that the scope of exclusivity is fully understood, with no overlap or uncertainty.]

Attachment C

Exclusive Terms and Conditions

[This attachment should feel protective, precise, and rights-focused.

Provide all special conditions governing the exclusive distribution rights, such as performance requirements, sales expectations, obligations for reporting, marketing conduct, and any limitations or restrictions. Users should come away with a clear understanding of what exclusivity entails, what is required to maintain it, and how the Parties will work together under those exclusive rights.]

Use this template

Disclaimer: The original creator, the author of this template, and fynk GmbH are not responsible for any damages or liabilities that may result from using this template. This template should not be considered a substitute for legal advice, and consulting with a legal professional is recommended before use. fynk GmbH, the original creator, and the author do not provide legal advice and will not be held accountable for any legal consequences arising from its use.

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Background Information

A clear agreement for exclusive product distribution

This agreement outlines exclusive rights, territory restrictions, duties, and responsibilities between a company and its distributor. It helps both sides avoid conflicts and operate with clarity.

What is an exclusive distribution agreement?

An exclusive distribution agreement is a binding contract where a Company or Supplier appoints one Exclusive Distributor as the only party allowed to market, sell, and distribute specified Products within a defined Territory. The core promise is exclusivity: no other distributor can sell there, and the Company won’t sell around the distributor unless the agreement clearly reserves that right.

The structure depends on attachments. Attachment A lists the Products. Attachment B defines the Territory. Attachment C sets any exclusive terms like sales channels, pricing rules, or performance targets. Clear attachments prevent most disputes before they start.

Exclusive agreements differ from non-exclusive ones. Non-exclusive distribution allows multiple sellers or direct Company sales in the same territory. Exclusive distribution grants protection, which usually drives higher distributor commitment. That protection needs precise drafting so nobody argues later about what “exclusive” meant.

Why exclusive distribution agreements matter

Without a written exclusive agreement, growth creates friction fast. Multiple sellers overlap. Prices drift. Brand messaging gets inconsistent. Then both sides scramble to prove what they thought the deal was.

A strong agreement protects:

  • Market exclusivity and channel clarity
  • Brand, trademark, and IP control
  • Confidential product and customer information
  • Commercial reliability through pricing and reporting
  • Clean exits when the relationship fails

That’s why people search for an Exclusive Distribution Agreement Template. They need exclusivity formalized, boundaries enforceable, and a structure they can customize quickly.

How to use this exclusive distribution agreement template

This template gives you a full, ready-to-edit structure based on real commercial distribution standards. It’s designed to help you move quickly: open it in fynk, adjust the business terms to match your products and markets, and then have counsel review it so it fits your specific jurisdiction and industry rules. Because the template already includes the core clauses, you only need to tailor the details that make the relationship unique.

Who it’s for

  • Manufacturers expanding territories or channels
  • Consumer goods, retail, beauty, wellness, food brands
  • Tech, SaaS, or hardware companies using resellers
  • Startups building partner distribution
  • Distributors negotiating protected rights
  • Sales ops, procurement, and legal teams

What you can customize

  • Product scope and exclusions
  • Territory (geographic or channel-based)
  • Allowed sales channels
  • Pricing authority and discount limits
  • Performance duties or targets
  • Term, renewal timing, ROFR windows
  • Indemnity and liability allocation
  • Trademark and IP use permissions

What to avoid

  • Vague territory terms
  • Unclear exclusivity promises
  • Missing non-compete language
  • No early termination path
  • No confidentiality survival clause

Core clauses in an exclusive distribution agreement

Each clause of an exclusive distribution agreement has a job. Together, they create a protected lane for growth.

  • Purpose and appointment: formally grants exclusive rights in the defined territory.

  • Products and territory attachments: specify SKUs and define territory by geography and channels.

  • Distributor duties: best efforts to sell, accurate representation, regular reporting, and no selling outside the territory without approval.

  • Company support: provide marketing materials, product updates, samples, and timely commissions; don’t recruit competing distributors in the territory.

  • Pricing terms: written pricing, discount authority, resale alignment, and payment timelines.

  • Confidentiality and non-compete: protect sensitive info and block competing lines during the term, with post-exit survival.

  • Independent contractor status: no agency, partnership, or authority to bind the Company.

  • Term, renewal, and ROFR: fixed term with a clear renewal window and the right to match third-party offers.

  • Termination and force majeure: defines breach, cure periods, exit steps, and uncontrollable-event protections.

  • Indemnity, product liability, and trademarks: allocate risk and control brand use.

  • Boilerplate: assignment, governing law, severability, notices, entire agreement.

  • Warranties and compliance: Company warrants product ownership/quality; distributor warrants lawful marketing and accurate claims.

Practical example: How this agreement works in real life

A consumer brand entering EU digital channels appoints one exclusive distributor for Amazon and live shopping. The Products list is attached, the territory is defined by EU e-commerce channels, and competing brands are prohibited. Monthly sales reports and pricing limits keep performance and brand value stable. Renewal is negotiated three months before expiry with a right of first refusal if another distributor makes an offer. If targets are missed, the Company can terminate cleanly. Result: growth without overlap or confusion.

Using fynk to manage exclusive distribution agreements

Drafting the agreement is the first step. Managing it across multiple products, territories, and distributors is where teams lose time. fynk helps keep your exclusivity program organized and enforceable.

  • Teams: Assign each agreement to legal, sales, or partner management so onboarding, approvals, and compliance do not live in one inbox.

  • External collaboration and contract negotiation: Distributors can review, comment, and suggest edits through a secure link without needing an account, which speeds up cross-border deals.

  • Automations: Trigger renewal reminders, compliance checks, or bulk template creation when you manage multiple territories or product lines.

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  • Custom branding: Share distribution agreements with your logo, brand colors, headers, and footers for a consistent, professional partner experience.

Download or customize this Exclusive Distribution Agreement Template to define exclusivity, territory restrictions, distributor obligations, pricing terms, and product protection measures in a clean, enforceable format. With the right structure in place, you protect your market while giving your distributor the clarity they need to grow it. Manage everything through fynk so you can stay focused on expansion, not paperwork.

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FAQs

What is an exclusive distribution agreement?
It is a contract where a company grants a distributor the sole right to sell and promote specified products in a defined territory under agreed terms.
What makes a distribution agreement exclusive?
Exclusivity means no other distributor can sell the covered products in the territory and the company cannot bypass the distributor unless expressly allowed.
Who are the parties in an exclusive distribution agreement?
The parties are the company or supplier that owns the products and the exclusive distributor appointed to market and sell them within the exclusive territory.
How do you define territory for e-commerce or digital channels?
Territory can be defined by sales channels and market scope, such as exclusive rights for e-commerce, live shopping, or digital sales within a specific region.
Can a company sell directly in an exclusive territory?
Only if the agreement expressly reserves that right. Without such language, direct sales would violate the exclusivity granted to the distributor.
What happens at renewal or if a third party offers to distribute?
The agreement should specify renewal timing and include a right of first refusal allowing the current distributor to match third-party offers.

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Clause Library: learn more about the clauses in this template

Learn more about the clauses appearing in this template and find other clauses that are used in real contracts.

Termination

A termination clause outlines the conditions under which a contract may be legally ended by either party. It typically specifies acceptable grounds for termination, necessary notice periods, and any associated penalties or procedures to be followed.

16 example clauses

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