Affiliate Agreement Template

Affiliate marketing is one of the fastest growing ways for businesses to expand reach and drive sales. But like any business partnership, success relies on clear expectations. That is where an affiliate marketing agreement comes in. It provides a legal framework that defines how affiliates promote your products or services, how they get paid, and what both sides are responsible for.

This blog explains what an affiliate marketing agreement is, why it matters, the most important clauses to include, and how you can adapt our affiliate agreement template for your own partnerships.

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Full Text Template

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Affiliate Agreement

Affiliate Agreement

Effective Date:

This Agreement and Exhibit A attached hereto contain the complete terms and conditions applicable to participation in the administered by . As used in this Agreement, "" means , hereinafter "" and "Affiliate" means the applicant, hereinafter . "" also means the site that has its primary homepage identified by the URL , and "site" means a World Wide Web site. "Your site" means any site that the Affiliate links to the site, which is identified by the Affiliate in Exhibit B.

Affiliate and each desire to establish the general terms and conditions that shall govern advertising and/or fee arrangements between Affiliate and , which results from participation in 's affiliate program. Now therefore, in consideration of the mutual promises and obligations contained herein and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties mutually agree as follows:

Terms and Conditions

's Responsibilities

will provide the on-line technology supporting the marketing of products and services conducted by the .

Supporting technology will include access to , secure log-in, integration programming to approved data vendors, access to comprehensive applicant screening products identified by in Exhibit A and enabling of leasing services, .

Also included are order tracking, storage of reports and screening data.

Administrative functionality to invoice for referrals and report order activity.

Account set-up functionality, log-in/user security.

will take all commercially reasonable steps to make available to the Affiliate and their referrals the on-line servers for operation at reasonable hours and for reasonable periods. will try to grant access 24 hours per day, but does not guarantee 24 hour access.

reserves the right, in its sole discretion, to interrupt access to any part or all of the web site for maintenance or other required purposes.

will maintain report pricing as shown on Exhibit A hereto. Said prices are subject to increase upon sixty (60) day written notice. State surcharges may apply and are subject to increase. will provide notification from the on all surcharge increases.


Advertising

Appropriate agreed upon advertising will be placed in prominent positions throughout 's primary and affiliated web sites for screening reports and leasing and other services released by and beneficial to clients of .

Appropriate agreed upon advertising will be placed in prominent positions throughout 's primary and affiliated web sites for services released by and beneficial to clients of .


Marketing

agrees to promote exclusively (as their only co-signing affiliate) to all its online leads and to its established subscriber database. Promotion, at 's option, may be via mutually agreed upon online newsletters, inserts in correspondence to subscribers, press releases, trade publication advertising, webinars, sessions and/or Internet blogs.

agrees to promote . Promotion, other than on , may be via mutually agreed upon online newsletters, press releases, trade publication advertising, webinars, sessions and Internet blogs.

and hereby agree to implement a national marketing campaign on a mutually agreed upon schedule using mutually agreed upon methods.


Ownership and License of Intellectual Property

Each party owns and shall retain all right, title and interest in its names, logos, trademarks, service marks, trade dress, copyrights and proprietary technology, including, without limitation, those names, logos, trademarks, service marks, trade dress, copyrights and proprietary technology currently used.

grants a non-exclusive, nationwide license to use, reproduce, display and transmit, during the term of this Agreement only, 's specified logos, trade names, trademarks and service marks (the " marks") at the Affiliate's sites and for other approved purposes.

grants a non-exclusive, nationwide, royalty-free license to use, reproduce and transmit any graphic or banner ad submitted by Affiliate solely for co-branding purposes.

Neither Party shall have the right to reproduce, display or otherwise use any content, logo, trade name, trademark or service mark of the other Party except as expressly set forth herein, without the prior written consent of the other Party in each instance.

At the expiration or earlier termination of this Agreement, neither Party will retain any rights to nor license of any of the other Party's Marks. In addition, each Party agrees to purge from its site all content, logos, trade names, trademarks or service marks of the other Party.


Term, Termination, Representations

This Agreement shall remain in full force and effect for a period of one year beginning on the Effective Date set forth above (the "Initial Term"). It shall remain and continue in full force and effect for subsequent 1-year periods (each called a "Renewal Term") unless written notice of termination is received by one Party from the other Party at least 0 days prior to the initial expiration date or any subsequent expiration date.

This Agreement may be terminated by either party following written notice to the defaulting party of the default. The defaulting party will have 0 days from the receipt of the notice of default to cure if the default can reasonably be cured within 0 days. If the cure will take longer than 0 days, the defaulting party must have taken commercially reasonable steps toward the cure within 0 days to avoid termination. If either party becomes insolvent, a receiver or conservator is appointed for any part of the party's assets, or a bankruptcy proceeding is commenced by or against such party, either party may terminate this Agreement immediately by giving the other party written notice of termination. Termination shall not relieve either party of any payment obligations, which arise prior to such termination.

Each party represents to the other that

it has the authority to enter into this Agreement and sufficient rights to grant any licenses granted hereby;

that it has the financial wherewithal to meet obligations to the other party and to all those referred to the service contemplated by this agreement; and

any material which is provided to the other party and displayed on the other party's site will not

infringe on any third party's copyright, patent, trademark, trade secret or other proprietary rights or right of publicity or privacy;

violate any applicable law, statute, ordinance or regulation;

be defamatory or libelous;

be lewd, pornographic or obscene;

violate any laws regarding unfair competition, anti-discrimination or false advertising; promote violence or contain hate speech.

Each party will commit to using best practices and reasonable diligence to avoid the introduction of viruses, Trojan horses, worms, time bombs, cancel-bots, or other similar harmful or deleterious programming routines.


Indemnification, Insurance, Warranties

Each party hereby agrees to indemnify, save and hold harmless the other party’s subsidiaries, affiliates, related entities, partners, agents, officers, directors, employees, attorneys, heirs, successors, and assigns, and each of them, from and against any and all claims, actions, demands, losses, damages, judgments, settlements, costs and expenses (including reasonable attorneys' fees and expenses), and liabilities of every kind and character whatsoever, which may arise by reason of:

any act or omission by the party or any of its officers, directors, employees, or agents; and/or

the inaccuracy or breach of any of the covenants, representations and warranties made in this Agreement.

This indemnity shall require the payment of costs and expenses as they occur. Each party shall promptly notify the other party upon receipt of any claim or legal action referenced in this Section. The provisions of this Section shall survive any termination or expiration of this Agreement.

Risk Reduction

Every applicant for services will be screened through the system prior to concluding the Cosign agreement. A will be ordered at a cost of . agrees to provide with landlord contact information for reports resulting in a "conditional" or "reject" recommendation nationwide on a daily basis. This information is to be used for marketing purposes only. No database of subscriber data may be maintained. The agreed upon objective is to identify pre-existing conditions and take appropriate steps in determining whether to cosign or adjusting terms and conditions of the cosign agreement.

Insurance

In order to assure the indemnity described in this Section, shall, at its sole expense, carry and keep in full force and effect at all times during the Term of this Agreement a liability insurance policy with a single limit to cover potential liability to and/or others arising under the Program.

Affiliate's indemnification of under this Section shall in no way be limited by the extent of Affiliate's insurance coverage. agrees to maintain the same coverage in order to assure , for the term of the contract. The provisions of this Section shall survive any termination or expiration of this Agreement for a period of .

Warranties

Each party covenants, warrants and represents that it shall comply with all laws and regulations applicable to this Agreement, and that it shall exercise due care and act in good faith at all times in performance of its obligations under this Agreement. The provisions of this Section shall survive any termination or expiration of this Agreement.


Limitation of Liability

Neither Party shall be liable to the other for any indirect, incidental, delay, special, punitive or consequential damages, including damages for lost opportunities, lost profits from this Agreement or any other transaction, or lost savings, whether arising in contract, tort or otherwise, even if such damages were foreseeable but which do not result from a breach of this Agreement or breach of any of its obligations or assertions as to ability to perform under this Agreement.


Confidentiality

Covenants Regarding Confidential Information, Trade Secrets and Other Matters

Definitions. For purposes of this Agreement, the following terms are defined as follows:

"Trade Secret" means all information possessed by or developed for either party or any of its subsidiaries, including, without limitation, a compilation, program, device, method, system, technique or process, to which all of the following apply: (i) the information derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) the information is the subject of efforts to maintain its secrecy that are reasonable under the circumstances.

"Confidential Information" means information, including the terms of this Agreement, to the extent it is not a Trade Secret, which is possessed by or developed for either party or any of its subsidiaries and which relates to the company's or any of its subsidiaries' existing or potential business or technology, which information is generally not known to the public and which information either party or any of its subsidiaries seeks to protect from disclosure to its existing or potential competitors or others, including, without limitation, for example: business plans, strategies, existing or proposed bids, costs, technical developments, existing or proposed research projects, financial or business projections, investments, marketing plans, negotiation strategies, training information and materials, information generated for client engagements and information stored or developed for use in or with computers. Confidential Information also includes information received by or any of its subsidiaries from others which either party or any of its subsidiaries has an obligation to treat as confidential.

Nondisclosure of Confidential Information.

Except as required in the conduct of either party or any of its subsidiaries' business or as expressly authorized in writing on behalf of the other party or any of its subsidiaries, neither party shall use or disclose the other party's, directly or indirectly, any Confidential Information, including the terms of this Agreement, during the period of this Agreement. In addition, following the termination of this Agreement for any reason, neither party shall use or disclose, directly or indirectly, any Confidential Information. This prohibition does not apply to Confidential Information after it has become generally known in the industry in which either party conducts its business.

Trade Secrets. During this Agreement, both parties shall do what is reasonably necessary to prevent unauthorized misappropriation or disclosure and threatened misappropriation or disclosure of the other party's or any of its subsidiaries' Trade Secrets and, after termination of the Agreement, neither party shall use or disclose the other party's or any of its subsidiaries' Trade Secrets as long as they remain, without misappropriation, Trade Secrets.

Exceptions. The provisions of paragraphs 1, 2 and 3 in Section 8 above will not be deemed to prohibit any disclosure that is required by law or court order, provided that either party has not intentionally taken actions to trigger such required disclosure and, so long as not prohibited by any applicable law or regulation, either party is given reasonable prior notice and an opportunity to contest or minimize such disclosure.


Non-Competition

During the Agreement, neither party shall engage, directly or indirectly, as an employee, officer, director, partner, manager, consultant, agent, owner (other than a minority shareholder or other equity interest of not more than % of a company whose equity interests are publicly traded on a nationally recognized stock exchange or over-the-counter) or in any other capacity, in any competition with the other party or any of its subsidiaries.

Subsequent to the Agreement. For a 0 years year period following the termination or expiration of the Agreement for any reason or without reason, neither party shall in any capacity (whether in the capacity as an employee, officer, director, partner, manager, consultant, agent or owner (other than a minority shareholder or other equity interest of not more than of a company whose equity interests are publicly traded on a nationally recognized stock exchange or over-the-counter), directly or indirectly advise, manage, render or perform services to or for any person or entity which is engaged in a business competitive to that of the other party or any of its subsidiaries within any geographical location wherein the other party or any of its subsidiaries produces, sells or markets its goods and services at the time of such termination, inclusive of the worldwide web and Internet.

Equitable Relief and Remedies

Both parties acknowledge that any breach of this Agreement will cause substantial and irreparable harm to the other for which money damages would be an inadequate remedy. Accordingly, either party shall in any such event be entitled to seek injunctive and other forms of equitable relief to prevent such breach and the prevailing party shall be entitled to recover from the other, the prevailing party's costs (including, without limitation, reasonable attorneys' fees) incurred in connection with enforcing this Agreement, in addition to any other rights or remedies available at law, in equity, or by statute.


General

Each party shall act as an independent contractor and shall have no authority to obligate or bind the other in any respect.

This Agreement has been made in and shall be construed and enforced in accordance with the laws of the state of . Any action to enforce this Agreement shall be brought in the federal or state courts located in .

This Agreement may be agreed to in more than one counterpart each of which together shall form one and the same instrument. The parties agree that execution may be achieved in any format convenient to the parties.

The provisions of this Agreement are independent of and separable from each other, and no provision shall be affected or rendered invalid or unenforceable by virtue of the fact that for any reason any other or others of them may be invalid or unenforceable in whole or in part.

Either party's waiver of, or failure to exercise, any right provided for in this Agreement shall not be deemed a waiver of any further or future right under this Agreement.


Assignment

This Agreement may not be assigned, or the rights granted hereunder transferred or sub-licensed, by either party without the express prior written consent of the other party.


Heirs, Successors and Assigns

This Agreement shall be binding upon and inure to the benefit of each party, its subsidiaries, affiliates, related entities, partners, agents, officers, directors, employees, heirs, successors, and assigns, without regard to whether it is expressly acknowledged in any instrument of succession or assignment.


Entire Agreement

This Agreement:

constitutes the entire agreement between the parties hereto with respect to the subject matter hereof;

supersedes and replaces all prior agreements, oral and written, between the parties relating to the subject matter hereof; and

may be amended only by a written instrument clearly setting forth the amendment(s) and executed by both parties.


Notices

Any notices or demands that shall be given to either party shall be in writing and shall be delivered by , to the address stated herein:





IN WITNESS WHEREOF, and have each caused this Affiliate Program to be executed by its duly authorized representative as of the date stated herein.

[ No signatories assigned ]
Pending
[ No signatories assigned ]
Pending

Exhibit A

CURRENT ENGAGEMENT ADDENDUM

(hereinafter ), a corporation, and hereby supplement the Affiliate Program Agreement to which this Addendum is attached with the following terms and conditions. To the extent the terms and conditions of this Addendum conflict with the Affiliate Program Agreement, the terms and conditions of this Addendum control the relationship.

Product

Cost

Scope of Search

Addresses major application misrepresentations. This report includes National Eviction Data, Lease Violations, SSN Fraud Check, and landlord identification and searches. All alias names

Provides a complete credit history including payment pattern, alias names, other addresses, collections, judgments and

Searches contain criminal record information from various reporting agencies throughout a single state. Agencies may include the Administrative Office of the Courts, Department of Corrections, Sex Offender Registries and County Courts

A comprehensive database search including a 50 State National Sex Offender Registry Search and an instant 42 Statewide Criminal Search. Not all States report felony/misdemeanors. All alias names screened at no additional cost.

Online, multipart rental application, collection of fees & completed lease delivered to the applicant.

[add more rows if necessary]

….

Affiliate agrees that is and will remain, during the term of this agreement, the exclusive residential rental background screening provider promoted and used by and its subsidiaries.


Pricing and vendors

Both parties hereby agree that report pricing and vendors for reports provided are to be determined solely by .

Additional vendors or a change in approved vendors for services/data listed above will be solely determined by .

Integration of additional approved services will be completed on a schedule solely determined and maintained by .


Technology Fees

Schedule:

[add your schedule here]

will receive placement on 's reports with a message and location mutually satisfactory to both companies.

will arrange for conferences with all franchise offices within 0 days of effective date.

will facilitate introductions to the property management firms in each of its franchise markets.

will provide with an icon and link on the website.

will use exclusively for all tenant screening reports.

will add an link to the website.

Exhibit B

AUTHORIZED AFFILIATE WEBSITES

The following websites and/or online properties of are authorized to participate in the by hosting links, banners, or other promotional materials directing to :

No other domains or websites may be used by Affiliate in connection with the Affiliate Program without prior written consent of .

Use this template

Disclaimer: The original creator, the author of this template, and fynk GmbH are not responsible for any damages or liabilities that may result from using this template. This template should not be considered a substitute for legal advice, and consulting with a legal professional is recommended before use. fynk GmbH, the original creator, and the author do not provide legal advice and will not be held accountable for any legal consequences arising from its use.

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Background Information

Build a Compliant and Transparent Affiliate Partnership

Learn how an affiliate agreement sets clear responsibilities, establishes marketing guidelines, and protects intellectual property while fostering collaboration and growth through online affiliate programs.

What is an affiliate marketing agreement?

An affiliate marketing agreement is a legally binding contract between:

  1. Merchant (or advertiser): The company that owns the products or services being promoted.
  2. Affiliate (or publisher): The individual or business that promotes those products or services in exchange for a commission.

The agreement defines how affiliates market products, the commission structure, payment schedule, and the rules affiliates must follow to stay compliant.

Who needs one of these agreements?

Affiliate agreements are used by:

  • E-commerce companies that want affiliates to drive online sales.
  • SaaS businesses offering recurring revenue commissions.
  • Marketing teams running influencer partnerships.
  • Affiliate networks that manage programs for multiple merchants.
  • Agencies and consultants who bring in third party publishers.

If you are paying commissions based on performance such as clicks, leads, or sales, you need an affiliate marketing agreement in place.

Why are affiliate agreements important in affiliate marketing?

Affiliate marketing carries unique risks. Without a clear agreement, affiliates may:

  • Misrepresent your brand.
  • Use misleading advertising.
  • Fail to follow compliance requirements such as FTC disclosure rules.
  • Dispute how commissions are calculated or paid.

An affiliate agreement reduces these risks by setting standards for promotional methods, defining acceptable and unacceptable practices, and ensuring both parties know what to expect.

Key clauses in an affiliate marketing agreement

A well drafted agreement includes the following clauses, all of which are covered in our template:

Appointment of the affiliate

Defines the relationship between merchant and affiliate and explains who is the affiliate. The affiliate is appointed as a non exclusive partner to promote the merchant’s goods or services under the terms of the agreement.

Scope of promotion

Outlines exactly how affiliates can market the merchant’s products, for example through websites, blogs, social media, or email campaigns. It may also restrict affiliates from certain practices like bidding on branded keywords or using spam tactics.

Term and termination

Specifies how long the agreement lasts and how either party can end it. Our template includes provisions for termination with notice as well as for immediate termination in cases of breach, fraud, or misuse.

Commission and payment terms

Explains how commissions are calculated (per sale, per lead), the percentage or flat rate, and when payments are made. The template allows merchants to define payment schedules and methods clearly to avoid disputes.

Tracking and reporting

Details how sales or leads will be tracked (cookies, affiliate links, or third party platforms) and the obligations of affiliates to ensure accurate reporting.

Intellectual property and branding

IP clause protects the merchant’s trademarks, logos, and content. Affiliates may use these assets for promotional purposes, but only in compliance with brand guidelines.

Confidentiality

Ensures that sensitive business information such as conversion rates, payment details, or marketing strategies remains confidential.

Compliance with laws

Requires affiliates to comply with applicable laws, such as data protection regulations, advertising standards, and FTC disclosure rules.

Indemnification and liability

Protects both parties by allocating responsibility if one party’s actions cause harm or legal claims. For example, if an affiliate runs misleading ads, they may be liable for damages.

What makes our affiliate marketing template unique?

Our affiliate agreement template is designed for modern marketing partnerships, not just generic commission structures. It includes:

  • Flexible commission structures that let you set flat fees, percentage based payments, or hybrid models.

  • Digital compliance safeguards with clauses that reflect today’s requirements for data privacy, advertising disclosures, and online promotions.

  • Clear termination triggers that cover not only end dates, but also fraudulent activity, misuse of brand assets, or violation of ad guidelines.

  • Rights to creative assets with straightforward rules for how affiliates can (and cannot) use your brand’s logos, content, and materials.

This makes the template adaptable for e commerce, SaaS, influencer partnerships, and affiliate networks alike.

Free affiliate marketing agreement template

Creating affiliate contracts from scratch can be stressful and time consuming. That is why starting with a solid template is the smarter move. It gives you a ready made foundation and lets you focus on the details that matter most to your program.

With fynk’s affiliate marketing agreement template, you get:

  • Customizable commission structures so you can set clear, transparent terms that fit your business.

  • Brand and IP protection built in so you can define how affiliates use your logos, content, and creative assets while keeping control of your brand identity.

  • Smart compliance tools that help you make sure your affiliates meet advertising disclosure rules, privacy laws, and platform requirements.

  • Collaboration made easy so you can invite legal, finance, or marketing teammates to review and approve agreements in one place without messy email chains.

  • Audit trail and version control so you always know the history of your agreements and can track edits, approvals, and signatures.

  • Dynamic fields that auto fill affiliate names, commission rates, and other variables to speed up onboarding.

Instead of juggling inconsistent documents, you can rely on one flexible, professional template that grows with your affiliate program.

Start customizing your affiliate marketing agreement today and launch partnerships with confidence.

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Who typically signs an affiliate marketing agreement?
Merchants or advertisers providing products and affiliates or publishers promoting those products online.
How are commissions usually tracked?
Commissions are tracked using affiliate links, cookies, or third party tracking platforms specified in the agreement.
Can affiliate agreements cover influencers?
Yes, the same structure can be adapted for influencer partnerships, SaaS referral programs, or e-commerce affiliates.

Ready to sign?
Use this template today.

Clause Library: learn more about the clauses in this template

Learn more about the clauses appearing in this template and find other clauses that are used in real contracts.

Definition of affiliate

The "Definition of Affiliate" clause provides a clear explanation of what constitutes an affiliate relationship between entities, often defining an affiliate as any entity that directly or indirectly controls, is controlled by, or is under common control with a party. This clause is crucial in determining the scope of responsibilities, rights, and obligations that may extend to associated entities within a contractual agreement.

14 example clauses

Term And Termination

The "Term and Termination" clause outlines the duration of the contract and the conditions under which either party can terminate the agreement. It specifies the start and end dates of the contract, renewal options, and the process for termination, including any required notice period and potential consequences or obligations upon termination.

10 example clauses

Intellectual property

The intellectual property clause in a contract defines the ownership rights and usage conditions for any creations, inventions, or proprietary information that are developed, exchanged, or used during the course of the agreement. It typically outlines whether the intellectual property rights are retained by the creator, transferred to another party, or shared among parties, detailing any limitations and obligations associated with these rights.

23 example clauses

General compliance with laws

The "General Compliance with Laws" clause mandates that all parties to the contract adhere to applicable local, state, national, and international laws and regulations throughout the duration of their agreement. This clause ensures that all contractual activities are conducted legally and ethically, mitigating the risk of legal disputes and penalties.

16 example clauses

Notices

The "Notices" clause in a contract stipulates the procedures and requirements for delivering formal communications between parties, including acceptable methods, designated addresses, and timelines for receipt. This clause ensures that both parties are informed in a clear and timely manner about any relevant updates, changes, or obligations under the contract.

10 example clauses

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