How a solo founder made contracting simple… even enjoyable

maven
Company
maven
Location
Austria
Industry
Influencer Marketing & Social Media
Use Case
Contracts
Employees
1-9
Departments
1 using fynk
Features
Bulk Contracting, Smart Notifications, AI Summaries, End-to-End CLM

“I’m the only person that does contracting… I build one contract and I’ll send it up to however many people at once and that [fynk] is really a game changer for me.”

Alina Heiner
Founder at Maven Vienna

Wearing all hats at once

When you’re the founder of a growing agency, there’s a good chance you’re also the head of sales, strategy, client service, and even legal.

Alina Heiner wears all these hats at her Vienna-based creative agency Maven. Her company manages influencer campaigns and brand collaborations for both global giants and local businesses.

Each of these partnerships starts with its own pile of contract work. From drafting initial documents and reviewing returned changes to converting them into PDFs and eventually chasing signatures. Alina handled everything herself for each client.

image

That used to mean long hours reworking Word documents, converting files to PDF, and sending them one by one for signature.

"What we used to do is we did 12 Word documents, we then transferred them to a PDF and then sent them out individually… That was a lot of time."

Alina Heiner
Founder and Director at maven

And a lot of pressure. Every version, every edit, every follow-up was on her.

image

"I’m the only person that does contracting."

Alina Heiner
Founder and Director at maven

Surely for a creative soul, it’s not the most glamorous part of the job.

The problem wasn’t just time… it was risk

Alina’s process was manual, and that made mistakes more likely. It was easy to lose track of who signed what, or to send the wrong version in a rush.

"It was just the risk of making a mistake pretty high because you have 12, 15, documents that you had to individually send out and also be on top of. Have they replied to it? Has it been signed? Are we still waiting for it?"

Alina Heiner
Founder and Director at maven

image
She knew she needed a better system, but finding the right one was easier said than done.

image

"I knew for a while that ideally I’d have another solution, but I didn’t know what to look for… I didn’t know which tools were out… Until I found fynk."

Alina Heiner
Founder and Director at maven

Why fynk was “The” tool?

For Alina, it wasn’t about features on a checklist. She needed something that made sense right away. Something simple, powerful, and actually built for small teams. fynk delivered on all of that.

At the first glance, fynk offered two things that she was exactly looking for:

  1. Do it once for all: the ability to create a contract template just once and send it to multiple people, and
  2. Have everything contract-related in one place: Alina could manage the entire contract workflow, from drafting to signature, with just one tool.

"The two things that really made me think, ‘Oh, this could be the tool’ were the bulk signing—doing contracts in bulk—and then also setting up the whole contract in a tool."

Alina Heiner
Founder and Director at maven

It wasn’t just faster, it was cleaner, easier to control, and far less error-prone.

image

A better experience for everyone

The switch didn’t just help Alina behind the scenes. Her partners noticed too. With automated reminders and instant access to signed copies, the process became easier for both sides.

"The feedback that I got was that it’s really easy because you get the notification if you don’t sign it, you get the re-notification to please sign it… and then once I have signed it, they get the contract to download."

Alina Heiner
Founder and Director at maven

At a company like hers, where a handful of contract types come up often and all look alike, it’s easy to lose track. fynk’s AI summaries give Alina instant clarity, no scrolling, no second-guessing, just the key points in seconds.

"The AI is really helpful as well to just sum up the most important things… When I get sent a contract, how the AI puts it together and makes it easy to have a quick overview about the most important points is really helpful."

Alina Heiner
Founder and Director at maven

From “contracting day” to “enjoyable task”

What once felt like endless paperwork to Alina, now feels manageable, even enjoyable.

"It does save a couple hours a month, but what makes it a selling point for me is not just the time that it saves me — like, I do it, I like doing it now. Before I was like, ‘It’s contracting day,’ but now it just makes it easier to deal with."

Alina Heiner
Founder and Director at maven
image

Built for the business she runs, not the one she doesn’t have

Alina’s not a lawyer, and she doesn’t run a legal department. She’s a business owner trying to stay efficient without sacrificing quality or control. That’s why she sees fynk as a practical solution, not just a platform.

"Especially with a company my size, we don’t have a legal department; it costs a lot of money to set up a contract… With the features you [fynk] provide, I can just do my own little contract, and if I feel comfortable I have someone re-read it."

Alina Heiner
Founder and Director at maven

Features that made the difference

🧾 Bulk contract creation

Instead of manually duplicating and editing the same document 10+ times, Alina creates one contract and sends it to everyone in just a few clicks. It’s faster, more consistent, and far less prone to errors.

🔔 Smart notifications

fynk automatically reminds recipients to sign — so Alina no longer has to chase people over email or wonder who’s holding things up.

Notification and reminders setting in fynk
White zoom-in icon
Grey info bubble icon

Notification and reminders setting in fynk”

🧠 AI summaries

When a contract lands in her inbox, fynk highlights the key points instantly. Alina gets the full picture without having to read line by line, a major time-saver when she’s reviewing incoming agreements.

image

Skip eating the frog

For Alina, contracts used to feel like eating the frog; necessary, but never the part of the day she looked forward to.

With fynk, that’s off the plate.

Alina no longer carries the full burden of manual contracting. Instead, she gets to focus on what she built Maven for in the first place: running campaigns, building partnerships, and staying creative.

Tired of eating the frog too? Let fynk handle the contracts and get back to what you love.

Manage your agreements.
With AI. For humans.

Regain control over your agreements. Never miss deadlines again. And save time with our AI-powered contract management.

fynk app clause extraction screenshot