How 1. FC Nürnberg Cuts Contract Signing Time by 90%
- Company
- 1. FC Nürnberg
- Location
- Germany
- Industry
- Sports & Entertainment
- Use Case
- Contract management
- Employees
- > 100
- Departments
- Sales, Marketing
- Features
- Templates, Automated Reminders, E-signatures
“Finding a contract used to take up to ten minutes, now it’s ten seconds.”
When 1. FC Nürnberg brought its commercial rights back in-house after more than 25 years, the sales team suddenly faced a new challenge: managing hundreds of sponsorship, advertising, and service contracts without losing track.
Jörg, Head of Sales and New Partnerships at 1. FC Nürnberg, was one of the key people leading this transformation. His team was responsible for bringing structure and visibility to a process that had become increasingly fragmented.
With files spread across shared drives, emails, and even paper folders, the process felt unstructured. The club was looking for a digital solution that could bring order, speed, and transparency to the field.
That’s when fynk stepped in.
The challenge: contracts, a fragmented process
Before fynk, 1. FC Nürnberg managed its contracts through several different channels, which worked fine in the beginning but became difficult to handle as volumes grew. Without a single overview, keeping track of renewals and deadlines became time-consuming and prone to errors.
“Contracts were scattered across drives and emails and we selectively missed deadlines. That’s when we realized something had to change,” Jörg says.
Jörg and his team quickly realized that manual tracking was no longer an option. They needed reminders, templates, and a centralized system that everyone could rely on.
Turning the contract game around
Jörg and his team tested several options, including big names in the market and CRM-linked tools, but nothing fit their workflow as easy and naturally as fynk.
"We wanted something simple, easy to use, and that we could set up ourselves — without heavy IT-support. fynk was that tool that made us feel, ‘We can actually do this."
Head of Sales & New Partnerships, 1. FC Nürnberg
Within weeks, 1. FC Nürnberg’s sales and marketing teams had built templates, automated their reminders, and moved approvals entirely into fynk.
"We used to approve contracts over email and track everything in Excel. Now, everything, templates, drafts, comments, and approvals happens directly in fynk."
Head of Sales & New Partnerships, 1. FC Nürnberg
The difference was immediate, what used to be scattered across multiple systems finally came together.
As Jörg notes: “Before, we had Excel files, emails, print-scan-sign loops. Now it’s one digital flow.”
fynk saves us time, resources, and reduces risks
At 1. FC Nürnberg, every commercial agreement now lives where it belongs: inside fynk. They use fynk for:
- Sponsorship and advertising deals
- Game day service contracts
- Sales and marketing agreements
Having a single source of truth giving the sales and marketing teams full visibility from draft to signature.
“Even the smallest sponsorship deals are managed in fynk now, everything is centralized,” Jörg says.
And speed? Game-changing.
"Sending contracts by email and waiting for signatures sometimes used to take a week or more. Now, contracts are signed within half an hour in many cases, sometimes even faster."
Head of Sales & New Partnerships, 1. FC Nürnberg
The impact on turnaround time was immediate, faster signatures meant faster deals.
He adds: “The automation and e-signing sped up our sales cycle massively, clients sign within minutes.”
From chasing deadlines to staying ahead of the game
Sports runs on seasons, and so does contracting. Before the start of each season, and again during the winter break, the contract workload spikes.
“Before, it was quite chaotic in Excel files. Now, thanks to reminders and dashboards, we easily handle these busy periods,” Jörg explains.
Automation has also eliminated the fear of missed renewals.
"Since we started using fynk, we haven’t missed a single important deadline. That alone makes it worth it."
Head of Sales & New Partnerships, 1. FC Nürnberg
Features that made the difference
- 🧾 Templates that scale: With just two or three main templates, small adjustments are all that’s needed. Salespeople can now build and send contracts themselves, e.g. Hospiltality contracts.
Creating docs from templates in fynk
- 🔔 Automated reminders: No more missed renewals or manual follow-ups. Every deadline now comes with a friendly nudge.
Notification and reminders settings in fynk
- ✍️ E-signature process: Contracts move from draft to signed in minutes, fully tracked and transparent.
Electronic Signatures in fynk
Results that matter
- Over 90 % faster contract signing: Reduced from one week to minutes, accelerating deal closures and renewals.
- 98 % faster contract search: Reduced from up to 10 minutes to 10 seconds
- 50% reduction in contract management workload: Freeing up resources for new initiatives.
- Zero missed renewals or deadlines with fynk: Consistent on-time performance since implementation.
“We’re always audit-ready, cross-department communication is smoother, and everything’s in one place. We’ve gone completely paperless,” he adds.
Looking ahead
For now, 1. FC Nürnberg uses fynk mainly across sales and marketing, but Jörg sees more potential.
"We’re already showing fynk to other departments. It’s intuitive, easy to set up, and I see a lot of room to grow with it."
Head of Sales & New Partnerships, 1. FC Nürnberg
When asked what he’d miss most if fynk disappeared, Jörg didn’t hesitate: “The central visibility of all contracts, and having everything at my fingertips, anywhere, anytime.”
A final word from the pitch
"fynk saves us time, resources, and reduces risks. It’s an investment that pays off every single day."
Head of Sales & New Partnerships, 1. FC Nürnberg
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