Use of logo

The "Use of Logo" clause specifies the conditions under which one party is permitted to use the logo or trademark of the other party. It outlines the permissible contexts for logo usage, any approval requirements, and restrictions to ensure the brand's integrity and consistency are maintained.

15 Use of logo examples

  • Description
    e. No Continued Use of Logo: Upon termination for any reason, Supplier agrees to immediately stop using all BWI logos, trade names, trademarks and service marks and will not represent itself in any way as having any relationship with BWI. Supplier will immediately destroy all collateral using any BWI "Endorsed Supplier" logo and will confirm the destruction of such collateral by written notice to BWI signed by an officer of Supplier within 15 days of termination of this Agreement.
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    IMPERALIS HOLDING CORP. (IMHC)
  • Description
    4. ENDORSED SUPPLIER’S USE OF LOGOS AND MARKS   a. During the Term of this Agreement, Supplier shall be permitted to use the BWI Endorsed Supplier logos (the “Logo(s)”) as described in Exhibit C, as amended from time to time, only upon prior written consent and approval of the designated BWI product manager. Supplier understands and agrees that BWI’s endorsement of Supplier and Supplier’s use of the Logo is limited to its good faith belief that Supplier conducts its business in accordance with generally accepted commercial standards. Supplier is required to immediately cease using the Logos upon receipt of written notification from BWI. Upon termination of this Agreement for any reasons, Supplier will comply with the termination of Logo requirements as described in Section 3(e) of this Agreement.
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    IMPERALIS HOLDING CORP. (IMHC)
  • Description
    20.USE OF LOGO. Each of Company and its Affiliates grants the Purchasers permission to use any name or logo of the Company Group in any marketing materials of the Purchaser Group. The Purchaser Group shall include a trademark attribution notice giving notice of the Company Group’s ownership of its trademarks in the marketing materials in which the Company Group’s name and logo appear.
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    CAPSTONE TURBINE Corp (CPST)
  • Description
    21.USE OF LOGO. Each of Company and its Affiliates grants the Purchasers permission to use any name or logo of the Company Group in any marketing materials of the Purchaser Group. The Purchaser Group shall include a trademark attribution notice giving notice of the Company Group’s ownership of its trademarks in the marketing materials in which the Company Group’s name and logo appear.
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    Ontrak, Inc. (OTRK, OTRKP)
  • Description
    21.     USE OF LOGO. EACH OF COMPANY AND ITS AFFILIATES GRANTS THE PURCHASERS PERMISSION TO USE ANY NAME OR LOGO OF THE COMPANY GROUP IN ANY MARKETING MATERIALS OF THE PURCHASER GROUP. THE PURCHASER GROUP SHALL INCLUDE A TRADEMARK ATTRIBUTION NOTICE GIVING NOTICE OF THE COMPANY GROUP’S OWNERSHIP OF ITS TRADEMARKS IN THE MARKETING MATERIALS IN WHICH THE COMPANY GROUP’S NAME AND LOGO APPEAR.
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    CATASYS, INC. (CATS, OTRK)
  • Description
    2.6 MEPS will from time to time issue instructions to the Third Party Acquirer as to the form, manner and scope of the use of Logo and/or Merchant Decal and the Third Party Acquirer shall agree to comply with such instructions.
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    TETE Technologies Inc
  • Description
    Section 6.06 Covenant Regarding Use of Logo. Within 90 days of the relocation of substantially all of the Company’s operations out of the real properly located at 6775 Cowboys Way, Suite 1335, Frisco, Texas 75034, Buyer shall, and shall cause the Company to use its commercially reasonable efforts to cease the use of the U.S. Trademark Registration Number 6,000,371 in its ordinary course of business provided that “commercially reasonable” efforts as used in this sentence shall not require Buyer or the Company to breach any Contract or incur any Losses in excess of $50,000 in the aggregate as a result of any such rebranding.
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    GameSquare Holdings, Inc. (GAME)
  • Description
    Section 15.11 No Publicity; Use of Logo. Without the prior written consent of the applicable Investor, no party shall (or shall permit any Affiliate thereof to) use, publish, distribute, display or reproduce the name or any similar trade name, trademark, product name, service name, domain name, sign or logo of such Investor or any specific description enabling any Person to identify that Investor or any of its Affiliates (including the names “[·]”, “[·]”, “[·]”, “CITIC”, “CPE”, “CITICPE” and the logo “[·]”, (each being used individually or in combination with the other(s)) and any logos or marks related thereto) in any manner, context or format (including references on or links to websites, in press releases, or in other public announcements). Without the written consent of an Investor or its Affiliate, none of the Group Companies shall claim itself as a partner of that Investor or its Affiliate or make any similar representations.
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    Xiaoju Kuaizhi Inc.
  • Description
    (e) No Publicity or Use of Logo. Without the prior written consent of CPE, each Warrantor shall not use, publish or reproduce the following words: “中信”, “中信集团”, “中信产业基金”, “CITIC”, “CPE”, “CITICPE” or logo, separately or in any combination, or otherwise any similar names, trademarks, trade names of the above, e.g., any of the following shall be prohibited: “中信XXX”, “中信•XXX”, “中信-XX”, “中信|XX”, “中信产业基金XXX”, “中信产业基金•XXX”, “中信产业基金-XX”, “中信产业基金|XX”, or any similar name, trademark or logo in any of their marketing, advertising or promotion materials or otherwise for any marketing, advertising or promotional purposes. Without the written approval of CPE, the Warrantors shall not make or cause to be made any press release, public announcement or other disclosure to any third party in respect of this Agreement or CPE’s subscription of Equity Securities of the Company.
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    17 Education & Technology Group Inc.
  • Description
    ARTICLE 8 USE OF LOGO        Except for the use of each of the Fund's most current prospectus and SAI, the Company shall not use, nor shall it allow its employees or agents to use, the name or logo of T. Rowe Price, any of the Funds, the Underwriter or any of their affiliates or any products or services sponsored, managed, advised, administered or distributed by T. Rowe Price or the Underwriter, or any of their affiliates, for advertising, trade or other commercial or noncommercial purposes without the express prior written consent of the Underwriter or T. Rowe Price.
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    SBL VARIABLE ANNUITY ACCOUNT XIV
  • Description
    15.5 Use of Logo. The Company shall grant Goldman Sachs, MC and their respective Affiliates permission to use the Company’s name and logo in its or its Affiliate’s marketing and bid documentation in relation to potential transactions.
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    Perfect Corp.
  • Description
    11.26 Use of Logo. The Company shall grant GS, Grant Fortune Fund LP, CICC, Xiamen Investor and their respective Affiliates permission to use the Company’s name and logo in each of their or their respective Affiliates’ marketing materials and bid documentation in relation to potential transactions.
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    Missfresh Ltd
  • Description
    11.26 Use of Logo. The Company shall grant GS, Grant Fortune Fund LP, CICC, Xiamen Investor and their respective Affiliates permission to use the Company’s name and logo in each of their or their respective Affiliates’ marketing materials and bid documentation in relation to potential transactions.
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    Missfresh Ltd
  • Description
    32.5 Use of logo and/or trademark The Agent and/or the Mandated Lead Arrangers and/or K-sure have the right, at their expense, to publish information regarding their participation in this Agreement and have the right to use the Borrower’s logo and trademark with the prior written consent of the Borrower (not to be unreasonably withheld) in connection with such publication.
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    Euronav NV (EURN)
  • Description
    44.8 Use of logo and/or trademark Subject to the Borrowers’ prior written consent (such consent not to be unreasonably withheld), each of the Facility Agent and/or the Mandated Lead Arranger has the right, at its expense, to publish information regarding its participation in, and the agency and arrangement of this Agreement and have the right to use the Borrowers’ and/or the Guarantor’s logo and trademark in connection with such publication.
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    Navios Maritime Partners L.P. (NMM)

The term “Use of logo” refers to the permission or rights granted to an entity (such as an individual, company, or organization) to use another entity’s logo. This permission often comes with specific guidelines and legal constraints to ensure the logo is used appropriately and consistently with the brand’s identity.

You should seek permission for “Use of logo” in scenarios where you intend to display another entity’s logo on your materials. Common situations include:

  • Marketing campaigns: Featuring partner logos to highlight collaborations.
  • Sponsorships: Displaying sponsor logos at events or on promotional materials.
  • Partnerships: Using partner logos on websites, brochures, or presentations.
  • Product packaging: Displaying associated brand logos on product packaging.

When writing the term “Use of logo” in any documents or communications, ensure the context is clear. Be explicit about what is allowed, what is not allowed, and under what circumstances. This can typically be found in:

  • Brand guidelines: Defining proper usage, colors, sizes, and positioning.
  • License agreements: Specific terms granting permission for logo use.
  • Collateral materials: Including stipulations in manuals, presentations, or promotional materials.

The “Use of logo” clause is typically included in contracts such as:

  • Partnership agreements: Outlines the terms for branding and co-marketing efforts.
  • Sponsorship agreements: Defines how and where sponsor logos can be used.
  • Licensing agreements: Grants permissions to use trademarks, including logos, under specific conditions.
  • Non-disclosure agreements (NDAs): May include logo use if relevant to the disclosure terms.

Example: “The Partner agrees to use the Sponsor’s logo in all marketing materials related to the Event, adhering strictly to the Sponsor’s brand guidelines as provided.”

Example: “The Company grants a non-exclusive license to the Licensee to use its logo on the Licensee’s product packaging, subject to the terms laid out in the attached brand guidelines.”

By following these guidelines, you ensure legal compliance and maintain brand integrity when using another entity’s logo.

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