Use of logo

The "Use of Logo" clause specifies the conditions under which one party is permitted to use the logo or trademark of the other party. It outlines the permissible contexts for logo usage, any approval requirements, and restrictions to ensure the brand's integrity and consistency are maintained.

15 Use of logo examples

  • Description
    e. No Continued Use of Logo: Upon termination for any reason, Supplier agrees to immediately stop using all BWI logos, trade names, trademarks and service marks and will not represent itself in any way as having any relationship with BWI. Supplier will immediately destroy all collateral using any BWI "Endorsed Supplier" logo and will confirm the destruction of such collateral by written notice to BWI signed by an officer of Supplier within 15 days of termination of this Agreement.
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    IMPERALIS HOLDING CORP. (IMHC)
  • Description
    4. ENDORSED SUPPLIER’S USE OF LOGOS AND MARKS   a. During the Term of this Agreement, Supplier shall be permitted to use the BWI Endorsed Supplier logos (the “Logo(s)”) as described in Exhibit C, as amended from time to time, only upon prior written consent and approval of the designated BWI product manager. Supplier understands and agrees that BWI’s endorsement of Supplier and Supplier’s use of the Logo is limited to its good faith belief that Supplier conducts its business in accordance with generally accepted commercial standards. Supplier is required to immediately cease using the Logos upon receipt of written notification from BWI. Upon termination of this Agreement for any reasons, Supplier will comply with the termination of Logo requirements as described in Section 3(e) of this Agreement.
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    IMPERALIS HOLDING CORP. (IMHC)
  • Description
    20.USE OF LOGO. Each of Company and its Affiliates grants the Purchasers permission to use any name or logo of the Company Group in any marketing materials of the Purchaser Group. The Purchaser Group shall include a trademark attribution notice giving notice of the Company Group’s ownership of its trademarks in the marketing materials in which the Company Group’s name and logo appear.
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    CAPSTONE TURBINE Corp (CPST)
  • Description
    21.USE OF LOGO. Each of Company and its Affiliates grants the Purchasers permission to use any name or logo of the Company Group in any marketing materials of the Purchaser Group. The Purchaser Group shall include a trademark attribution notice giving notice of the Company Group’s ownership of its trademarks in the marketing materials in which the Company Group’s name and logo appear.
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    Ontrak, Inc. (OTRK, OTRKP)
  • Description
    21.     USE OF LOGO. EACH OF COMPANY AND ITS AFFILIATES GRANTS THE PURCHASERS PERMISSION TO USE ANY NAME OR LOGO OF THE COMPANY GROUP IN ANY MARKETING MATERIALS OF THE PURCHASER GROUP. THE PURCHASER GROUP SHALL INCLUDE A TRADEMARK ATTRIBUTION NOTICE GIVING NOTICE OF THE COMPANY GROUP’S OWNERSHIP OF ITS TRADEMARKS IN THE MARKETING MATERIALS IN WHICH THE COMPANY GROUP’S NAME AND LOGO APPEAR.
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    CATASYS, INC. (CATS, OTRK)
  • Description
    2.6 MEPS will from time to time issue instructions to the Third Party Acquirer as to the form, manner and scope of the use of Logo and/or Merchant Decal and the Third Party Acquirer shall agree to comply with such instructions.
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    TETE Technologies Inc
  • Description
    Section 6.06 Covenant Regarding Use of Logo. Within 90 days of the relocation of substantially all of the Company’s operations out of the real properly located at 6775 Cowboys Way, Suite 1335, Frisco, Texas 75034, Buyer shall, and shall cause the Company to use its commercially reasonable efforts to cease the use of the U.S. Trademark Registration Number 6,000,371 in its ordinary course of business provided that “commercially reasonable” efforts as used in this sentence shall not require Buyer or the Company to breach any Contract or incur any Losses in excess of $50,000 in the aggregate as a result of any such rebranding.
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    GameSquare Holdings, Inc. (GAME)
  • Description
    Section 15.11 No Publicity; Use of Logo. Without the prior written consent of the applicable Investor, no party shall (or shall permit any Affiliate thereof to) use, publish, distribute, display or reproduce the name or any similar trade name, trademark, product name, service name, domain name, sign or logo of such Investor or any specific description enabling any Person to identify that Investor or any of its Affiliates (including the names “[·]”, “[·]”, “[·]”, “CITIC”, “CPE”, “CITICPE” and the logo “[·]”, (each being used individually or in combination with the other(s)) and any logos or marks related thereto) in any manner, context or format (including references on or links to websites, in press releases, or in other public announcements). Without the written consent of an Investor or its Affiliate, none of the Group Companies shall claim itself as a partner of that Investor or its Affiliate or make any similar representations.
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    Xiaoju Kuaizhi Inc.
  • Description
    (e) No Publicity or Use of Logo. Without the prior written consent of CPE, each Warrantor shall not use, publish or reproduce the following words: “中信”, “中信集团”, “中信产业基金”, “CITIC”, “CPE”, “CITICPE” or logo, separately or in any combination, or otherwise any similar names, trademarks, trade names of the above, e.g., any of the following shall be prohibited: “中信XXX”, “中信•XXX”, “中信-XX”, “中信|XX”, “中信产业基金XXX”, “中信产业基金•XXX”, “中信产业基金-XX”, “中信产业基金|XX”, or any similar name, trademark or logo in any of their marketing, advertising or promotion materials or otherwise for any marketing, advertising or promotional purposes. Without the written approval of CPE, the Warrantors shall not make or cause to be made any press release, public announcement or other disclosure to any third party in respect of this Agreement or CPE’s subscription of Equity Securities of the Company.
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    17 Education & Technology Group Inc.
  • Description
    ARTICLE 8 USE OF LOGO        Except for the use of each of the Fund's most current prospectus and SAI, the Company shall not use, nor shall it allow its employees or agents to use, the name or logo of T. Rowe Price, any of the Funds, the Underwriter or any of their affiliates or any products or services sponsored, managed, advised, administered or distributed by T. Rowe Price or the Underwriter, or any of their affiliates, for advertising, trade or other commercial or noncommercial purposes without the express prior written consent of the Underwriter or T. Rowe Price.
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    SBL VARIABLE ANNUITY ACCOUNT XIV
  • Description
    15.5 Use of Logo. The Company shall grant Goldman Sachs, MC and their respective Affiliates permission to use the Company’s name and logo in its or its Affiliate’s marketing and bid documentation in relation to potential transactions.
    Document
    Perfect Corp.
  • Description
    11.26 Use of Logo. The Company shall grant GS, Grant Fortune Fund LP, CICC, Xiamen Investor and their respective Affiliates permission to use the Company’s name and logo in each of their or their respective Affiliates’ marketing materials and bid documentation in relation to potential transactions.
    Document
    Missfresh Ltd
  • Description
    11.26 Use of Logo. The Company shall grant GS, Grant Fortune Fund LP, CICC, Xiamen Investor and their respective Affiliates permission to use the Company’s name and logo in each of their or their respective Affiliates’ marketing materials and bid documentation in relation to potential transactions.
    Document
    Missfresh Ltd
  • Description
    32.5 Use of logo and/or trademark The Agent and/or the Mandated Lead Arrangers and/or K-sure have the right, at their expense, to publish information regarding their participation in this Agreement and have the right to use the Borrower’s logo and trademark with the prior written consent of the Borrower (not to be unreasonably withheld) in connection with such publication.
    Document
    Euronav NV (EURN)
  • Description
    44.8 Use of logo and/or trademark Subject to the Borrowers’ prior written consent (such consent not to be unreasonably withheld), each of the Facility Agent and/or the Mandated Lead Arranger has the right, at its expense, to publish information regarding its participation in, and the agency and arrangement of this Agreement and have the right to use the Borrowers’ and/or the Guarantor’s logo and trademark in connection with such publication.
    Document
    Navios Maritime Partners L.P. (NMM)

When we talk about the “Use of logo,” we’re referring to the permission someone gives to another person or company to use their logo. But it’s not as simple as just slapping the logo on anything — there are often rules and legal restrictions to make sure the logo is used in a way that fits with the brand’s image. In many cases, an ownership clause for digital logo is part of the agreement, making it clear who actually owns the logo while giving others the right to use it.

You’ll need permission to use someone else’s logo anytime you want to include it in your work. This might come up in situations like:

  • Marketing: Showcasing a partner’s logo in a campaign.
  • Sponsorship: Featuring sponsor logos at an event or on your marketing materials.
  • Partnerships: Including a partner’s logo on your website or in a presentation.
  • Packaging: Putting another brand’s logo on your product’s packaging.

In any of these cases, it’s important to include an ownership clause for digital logo to avoid confusion about who actually owns the logo.

Common Pitfalls with “Use of Logo” Clauses

Using another company’s logo can sometimes lead to headaches if things aren’t handled correctly. Some of the most common problems are:

  • Using the Logo in the Wrong Context: If you don’t fully understand where and how the logo can be used, you might accidentally misuse it and face legal issues.
  • Ignoring Brand Guidelines: Logos usually come with strict rules about things like colors and sizing. If you break those rules, you could be in breach of contract.
  • Ownership Confusion: Failing to include an ownership clause for digital logo can lead to disputes, especially if the partnership goes on for a long time or involves a lot of co-marketing.

Examples of Logo Misuse

To see how these issues can play out, here are a few common examples:

  • Unauthorized Use: Using a partner’s logo without getting permission first.
  • Altering the Logo: Changing the logo’s colors or layout, which breaks the brand’s guidelines.
  • Out-of-Context Use: Displaying the logo in a way that implies a partnership or endorsement when there isn’t one.

Misusing a logo not only leads to potential legal trouble, but it also damages trust between partners. That’s why having a clear “Use of logo” clause helps keep things smooth.

Brand Guidelines: The Rules for Using Logos

When using a logo, it’s essential to follow the brand’s guidelines to the letter. These rules usually cover:

  • Clear Space: How much empty space needs to be around the logo to keep it legible.
  • Color Options: When to use the full-color version vs. black-and-white.
  • Backgrounds: What types of backgrounds are allowed so the logo is easy to see.
  • Size and Scaling: Minimum and maximum sizes for the logo, ensuring it’s always readable.
  • Incorrect Usage: What not to do with the logo — things like changing the colors or stretching it out.

Sticking to these guidelines helps maintain the logo’s consistency and protects the brand’s identity.

Writing a Great “Use of Logo” Clause

When creating a “Use of logo” clause, here are some best practices to follow:

  • Approved Use Cases: Be clear about where the logo can appear, like on websites or event banners.
  • Visual Requirements: Specify the details for keeping the logo looking right — from color options to minimum sizes.
  • Restrictions: Include what can’t be done with the logo, like altering it or using it in certain contexts.
  • Approval Process: Outline how to get final approval for the logo’s use before it goes public.
  • Ownership Rights: Always include an ownership clause for digital logo to make sure it’s clear who owns the logo, even when usage rights are granted.
  • Term and Termination: Define how long the logo can be used and under what conditions the permission can end.

These details help everyone involved understand how the logo should be used, reducing the risk of mistakes.

Why an Ownership Clause for Digital Logo is So Important

An ownership clause for digital logo is a critical part of any contract involving logo use. It clears up any confusion about who owns the logo, even when other parties are allowed to use it. Here’s why this matters:

  • Clear Ownership: It ensures that everyone knows who actually owns the logo.
  • Misuse Prevention: The original owner retains control over the logo’s use, which helps prevent it from being altered or used inappropriately.
  • Long-Term Control: When partnerships end, the usage rights can be pulled back, but ownership stays with the original company.
  • Legal Protection: A clear ownership clause provides a solid legal foundation if any disputes arise over logo use.

In short, having an ownership clause for digital logo keeps ownership with the original creator, even when others can use the logo.

If you need to use someone else’s logo, follow these steps to make sure everything goes smoothly:

  1. Identify the Logo Owner: Find out who owns the rights to the logo.
  2. Request Permission: Submit a formal request that outlines how and where you want to use the logo.
  3. Negotiate Terms: If the owner has conditions, discuss them and make sure they work for your needs.
  4. Get Written Agreement: Put everything in writing, including a “Use of logo” clause and an ownership clause for digital logo.
  5. Obtain Final Approval: Before going live, get the logo owner’s sign-off on the final design.

By following these steps, you can avoid potential conflicts and ensure the logo is used correctly.

When writing about “Use of logo,” always make sure to be clear about what’s allowed and what isn’t. This might be found in brand guidelines, license agreements, or other collateral materials.

Contracts That Usually Contain a “Use of Logo” Clause

You’ll find a “Use of logo” clause in contracts like:

  • Partnership agreements: Outlines the terms for branding and co-marketing efforts.
  • Sponsorship agreements: Defines how and where sponsor logos can be used.
  • Licensing agreements: Grants permissions to use trademarks, including logos, under specific conditions, and often includes an ownership clause for digital logo to clarify ownership.
  • Non-disclosure agreements (NDAs): May include logo use if relevant to the disclosure terms.

Example: “The Partner agrees to use the Sponsor’s logo in all marketing materials related to the Event, adhering strictly to the Sponsor’s brand guidelines as provided. Ownership of the logo remains with the Sponsor.”

Example: “The Company grants a non-exclusive license to the Licensee to use its logo on the Licensee’s product packaging, subject to the terms laid out in the attached brand guidelines. Ownership of the digital logo remains solely with the Company.”

Always ensure these contracts include an ownership clause for digital logo to protect the logo’s original owner.

By following these tips, you’ll be able to use logos responsibly, respecting the terms of an ownership clause for digital logo while maintaining brand integrity.

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